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Implementing the Concept of Neurolinguistic Programming Related to Sustainable Human Capital Development

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  • Miroslav Frankovský

    (Department of Managerial Psychology, Faculty of Management, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia)

  • Zuzana Birknerová

    (Trade Department of Managerial Psychology, Faculty of Management, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia)

  • Róbert Štefko

    (Department of Marketing and International Faculty of Management, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia)

  • Eva Benková

    (Department of Intercultural Communication, Faculty of Management, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia)

Abstract

Sustainability business is a multidimensional construct the research of which assumes an interdisciplinary approach. The given approach is related to a holistic concept of defining sustainability business. From the point of view of this concept, it is necessary to understand economic, socio-cultural attributes, and the human resources attributes as one whole that differs from the final study results of individual elements of sustainability business in the meaning of the Principle of Emergence. Within this concept, it is possible and inevitable to focus our attention on the issue of human capital in the context of socio-cultural factors. In the presented paper, attention was paid to the results of examining the neurolinguistic programming (NLP) as one of the possibilities of sustainable development of human capital. The main aim of the research with 104 respondents was to identify and specify the indicators of sustainable human capital development and selected attributes of neurolinguistic programming. The results of analyses confirmed the existence of these connections. The respondents who evaluated the NLP attributes more positively also evaluated more positively the indicators of a sustainable human capital development. The limits of the presented analyses results are limited by the cultural conditions of the research, size, and the selection of the research sample and also by accepting other factors in the context of a holistic approach to this issue.

Suggested Citation

  • Miroslav Frankovský & Zuzana Birknerová & Róbert Štefko & Eva Benková, 2019. "Implementing the Concept of Neurolinguistic Programming Related to Sustainable Human Capital Development," Sustainability, MDPI, vol. 11(15), pages 1-11, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:15:p:4031-:d:251720
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    2. Eva Benková & Peter Gallo & Beáta Balogová & Jozef Nemec, 2020. "Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance," Sustainability, MDPI, vol. 12(3), pages 1-18, February.

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