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A Business Model in Spa Tourism Enterprises: Case Study from Poland

Author

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  • Adam R. Szromek

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

  • Mateusz Naramski

    (Department of Organization and Management, Institute of Economy and Informatics, Silesian University of Technology, Akademicka 2A, 44-100 Gliwice, Poland)

Abstract

This article expands on knowledge about modeling tourism business. The basic scientific problem of the conducted research was the need to modernize the way of doing business in spa tourism enterprises by popularizing the business model and to provide an indication of the elements of the business model that should be grounded in the principles of sustainable spa development. The aim of the article is to present the results of our own research carried out in Polish spa enterprises in 2018. The key scientific issue was to examine the range of use of the business model templates in the management of tourism-treatment activities carried out in spas. Discussing the research results was preceded by a review of the literature on business models and the characteristics of activities carried out by spa tourism enterprises. The conducted research used qualitative methods, especially in-depth interviews, conducted with managers of the largest enterprises of spa tourism in Poland. Quantitative research was also conducted to examine the needs of tourists and patients. Our own scientific research has shown that spa enterprises in Poland very rarely and only within the scope limited to some elements of their activity, use the business model, and are not always aware of the wide range of its applications. As a result of the applications received, a business model dedicated to spa enterprises was developed. The article refers to the overtourism phenomenon in spas and indicates the need to put in business models, which are activities that protect spa areas against excessive pressure on tourism and the exploitation of natural resources.

Suggested Citation

  • Adam R. Szromek & Mateusz Naramski, 2019. "A Business Model in Spa Tourism Enterprises: Case Study from Poland," Sustainability, MDPI, vol. 11(10), pages 1-22, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:10:p:2880-:d:232932
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    References listed on IDEAS

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    1. Zygmunt Kruczek & Zygmunt Kruczek & Michał Kruczek & Adam R. Szromek, 2018. "Possibilities of Using the Tourism Area Life Cycle Model to Understand and Provide Sustainable Solution for Tourism Development in the Antarctic Region," Sustainability, MDPI, vol. 10(1), pages 1-16, January.
    2. Souto, Jaime E., 2015. "Business model innovation and business concept innovation as the context of incremental innovation and radical innovation," Tourism Management, Elsevier, vol. 51(C), pages 142-155.
    3. Szromek, Adam R. & Romaniuk, Piotr & Hadzik, Andrzej, 2016. "The privatization of spa companies in Poland – An evaluation of policy assumptions and implementation," Health Policy, Elsevier, vol. 120(4), pages 362-368.
    4. Cristian CIUREA & Florin Gheorghe FILIP, 2015. "Validation of a Business Model for Cultural Heritage Institutions," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 19(2), pages 46-56.
    5. Battistella, Cinzia & De Toni, Alberto F. & De Zan, Giovanni & Pessot, Elena, 2017. "Cultivating business model agility through focused capabilities: A multiple case study," Journal of Business Research, Elsevier, vol. 73(C), pages 65-82.
    6. Adam R. Szromek & Krzysztof Herman, 2019. "A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route," Sustainability, MDPI, vol. 11(5), pages 1-17, March.
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    Citations

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    Cited by:

    1. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Factors Associated with Spa Tourists’ Satisfaction," Mathematics, MDPI, vol. 9(4), pages 1-14, February.
    2. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "A Typology of Spa-Goers in Southern Spain," Sustainability, MDPI, vol. 13(7), pages 1-10, March.
    3. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    4. Adam R. Szromek & Katarzyna Wybrańczyk, 2019. "Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    5. Rosa Anaya-Aguilar & German Gemar & Carmen Anaya-Aguilar, 2021. "Challenges of Spa Tourism in Andalusia: Experts’ Proposed Solutions," IJERPH, MDPI, vol. 18(4), pages 1-17, February.
    6. Mateusz Naramski & Krzysztof Herman, 2019. "The Development of Mobile Tourism in the Upper Silesian Metropolitan Area of Poland," Sustainability, MDPI, vol. 12(1), pages 1-22, December.
    7. Dalia Streimikiene & Biruta Svagzdiene & Edmundas Jasinskas & Arturas Simanavicius, 2021. "Sustainable tourism development and competitiveness: The systematic literature review," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 259-271, January.
    8. Ján Derco & Piotr Romaniuk & Michal Cehlár, 2020. "Economic Impact of the Health Insurance System on Slovak Medical Spas and Mineral Spring Spas," Sustainability, MDPI, vol. 12(8), pages 1-11, April.
    9. Il'nur Ildusovich Farkhoutdinov & Aleksei Gennadevich Isavnin, 2021. "Restructuring Outsourcing: Classification and Methodical Approach to Evaluating Expediency and Economic Effect," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 274-283, April.
    10. Andrejs Čirjevskis, 2019. "Designing Organizational Eco-Map to Develop a Customer Value Proposition for a “Slow Tourism” Destination," Administrative Sciences, MDPI, vol. 9(3), pages 1-17, August.
    11. Richard W. Butler & Adam R. Szromek, 2019. "Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises," Sustainability, MDPI, vol. 11(23), pages 1-19, November.

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