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Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists

Author

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  • Min-Seong Kim

    () (Department of Tourism, Recreation and Sport Management, University of Florida, Gainesville, FL 32611-8208, USA)

  • Jinwon Kim

    () (Department of Tourism, Recreation and Sport Management, University of Florida, Gainesville, FL 32611-8208, USA)

  • Brijesh Thapa

    () (Department of Tourism, Recreation and Sport Management, University of Florida, Gainesville, FL 32611-8208, USA)

Abstract

Jeju Island is a popular destination in South Korea that is dependent on nature-based tourism. The annual increase in the influx of visitors has created major environmental impacts due to overuse and commercial expansion. With projected growth in arrivals and the development of tourism infrastructure, the island will experience perpetual challenges for sustainable management of natural resources. However, the role of visitors will be central via a commitment to practice pro-environmental behaviors to protect the island from further degradation. This study was grounded in the cognition-affection-attitude-behavior model to examine the predictive validity of tourists’ environmental knowledge, environmental affect, and nature affiliation on pro-environmental behavior. The data comprised responses from 304 domestic visitors who had visited Jeju Island. The empirical findings indicate that environmental affect was significantly impacted by two dimensions of environmental knowledge (i.e., subjective and objective). Additionally, nature affiliation was positively impacted by environmental affect, while pro-environmental behavior was significantly influenced by both environmental affect and nature affiliation. Overall, these findings provide theoretical and practical implications for sustainable tourism at a nature-based destination. The findings can be utilized for implementation of intervention programs and visitor management at Jeju Island.

Suggested Citation

  • Min-Seong Kim & Jinwon Kim & Brijesh Thapa, 2018. "Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists," Sustainability, MDPI, Open Access Journal, vol. 10(9), pages 1-16, August.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3109-:d:166862
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    References listed on IDEAS

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    1. Thomas Beery & K. Ingemar Jönsson & Johan Elmberg, 2015. "From Environmental Connectedness to Sustainable Futures: Topophilia and Human Affiliation with Nature," Sustainability, MDPI, Open Access Journal, vol. 7(7), pages 1-18, July.
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    Cited by:

    1. Ľubomír Štrba & Jana Kolačkovská & Dušan Kudelas & Branislav Kršák & Csaba Sidor, 2020. "Geoheritage and Geotourism Contribution to Tourism Development in Protected Areas of Slovakia—Theoretical Considerations," Sustainability, MDPI, Open Access Journal, vol. 12(7), pages 1-20, April.
    2. María de la Cruz del Río-Rama & Claudia Patricia Maldonado-Erazo & José Álvarez-García & Amador Durán-Sánchez, 2020. "Cultural and Natural Resources in Tourism Island: Bibliometric Mapping," Sustainability, MDPI, Open Access Journal, vol. 12(2), pages 1-26, January.
    3. Piyapong Janmaimool & Samattaphong Khajohnmanee, 2019. "Roles of Environmental System Knowledge in Promoting University Students’ Environmental Attitudes and Pro-Environmental Behaviors," Sustainability, MDPI, Open Access Journal, vol. 11(16), pages 1-18, August.

    More about this item

    Keywords

    environmental knowledge; environmental affect; nature affiliation; pro-environmental behavior; Jeju Island; South Korea;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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