IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i7p2427-d157480.html
   My bibliography  Save this article

Selling Remanufactured Products under One Roof or Two? A Sustainability Analysis on Channel Structures for New and Remanufactured Products

Author

Listed:
  • Yan Liu

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
    These authors contributed equally to this work.)

  • Yongsheng Cheng

    (Department of Logistics, School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330013, China
    These authors contributed equally to this work.)

  • Hong Chen

    (School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China)

  • Sidai Guo

    (Sichuan Province Cyclic Economy Research Center, Mianyang 621010, China)

  • Yujia Lu

    (Sichuan Province Cyclic Economy Research Center, Mianyang 621010, China)

Abstract

Even though many manufacturers integrate remanufacturing into existing business models, it should be noted that such efforts are usually accompanied by a major concern for cannibalization of new product sales from remanufactured products. To deal with this problem, many manufacturers, such as Dell, adopt a “two-roof policy” where the sale of new products takes place in a store and their remanufactured products in another. However, in contrast, some manufacturers, including Apple and HP, adopt a “one-roof policy”, by which all new and remanufactured products are sold through one store/chain. Although the literature on remanufacturing has extensively addressed sustainability issues within operations management, little attention has been paid to how “differentiated roof policy” for the marketing of remanufactured products affects sustainability issues. To fill this gap, in this paper, the authors develop two theoretical models in which manufacturers have the flexibility to distribute new and remanufactured products (1) through a one-roof policy (Model O) or (2) through a two-roof policy (Model T), respectively, and strive to address the question of how differentiated roof policies impact sustainability issues related to remanufacturing operations. Among other results, the central result suggests that, if the manufacturers care about economic performance, distributing both products through a two-roof policy is an advantageous strategy. Conversely, if they care about environmental sustainability, one roof is the preferred strategy.

Suggested Citation

  • Yan Liu & Yongsheng Cheng & Hong Chen & Sidai Guo & Yujia Lu, 2018. "Selling Remanufactured Products under One Roof or Two? A Sustainability Analysis on Channel Structures for New and Remanufactured Products," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2427-:d:157480
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/7/2427/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/10/7/2427/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yu Xiong & Wei Yan, 2016. "Implications of channel structure for marketing remanufactured products," European Journal of Industrial Engineering, Inderscience Enterprises Ltd, vol. 10(1), pages 126-144.
    2. Giutini, Ron & Gaudette, Kevin, 2003. "Remanufacturing: The next great opportunity for boosting US productivity," Business Horizons, Elsevier, vol. 46(6), pages 41-48.
    3. Zou, Zong-Bao & Wang, Jian-Jun & Deng, Gui-Shi & Chen, Haozhe, 2016. "Third-party remanufacturing mode selection: Outsourcing or authorization?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 87(C), pages 1-19.
    4. Yogesh V. Joshi & David J. Reibstein & Z. John Zhang, 2016. "Turf Wars: Product Line Strategies in Competitive Markets," Marketing Science, INFORMS, vol. 35(1), pages 128-141, January.
    5. Ravi Subramanian & Ramanath Subramanyam, 2012. "Key Factors in the Market for Remanufactured Products," Manufacturing & Service Operations Management, INFORMS, vol. 14(2), pages 315-326, April.
    6. Zhen-Zheng Zhang & Zong-Jun Wang & Li-Wen Liu, 2015. "Retail Services and Pricing Decisions in a Closed-Loop Supply Chain with Remanufacturing," Sustainability, MDPI, vol. 7(3), pages 1-24, February.
    7. Yan, Wei & Xiong, Yu & Xiong, Zhongkai & Guo, Nian, 2015. "Bricks vs. clicks: Which is better for marketing remanufactured products?," European Journal of Operational Research, Elsevier, vol. 242(2), pages 434-444.
    8. Preyas S. Desai, 2001. "Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?," Marketing Science, INFORMS, vol. 20(3), pages 265-283, August.
    9. Matsubayashi, Nobuo, 2007. "Price and quality competition: The effect of differentiation and vertical integration," European Journal of Operational Research, Elsevier, vol. 180(2), pages 907-921, July.
    10. Bulmus, Serra Caner & Zhu, Stuart X. & Teunter, Ruud, 2014. "Competition for cores in remanufacturing," European Journal of Operational Research, Elsevier, vol. 233(1), pages 105-113.
    11. Ze-Bin Wang & Yao-Yu Wang & Jian-Cai Wang, 2016. "Optimal distribution channel strategy for new and remanufactured products," Electronic Commerce Research, Springer, vol. 16(2), pages 269-295, June.
    12. Wei Yan & Junwu Chai & Zhifeng Qian & Sang-Bing Tsai & Hong Chen & Yu Xiong, 2018. "Operational Decisions on Remanufacturing Outsourcing Involved with Corporate Environmental and Social Responsibility—A Sustainable Perspective," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
    13. Paolo Taticchi & Flavio Tonelli & Roberto Pasqualino, 2013. "Performance measurement of sustainable supply chains," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 62(8), pages 782-804, October.
    14. Chaabane, A. & Ramudhin, A. & Paquet, M., 2012. "Design of sustainable supply chains under the emission trading scheme," International Journal of Production Economics, Elsevier, vol. 135(1), pages 37-49.
    15. Wei Yan & Hengyu Li & Junwu Chai & Zhifeng Qian & Hong Chen, 2018. "Owning or Outsourcing? Strategic Choice on Take-Back Operations for Third-Party Remanufacturing," Sustainability, MDPI, vol. 10(1), pages 1-18, January.
    16. R. Canan Savaskan & Shantanu Bhattacharya & Luk N. Van Wassenhove, 2004. "Closed-Loop Supply Chain Models with Product Remanufacturing," Management Science, INFORMS, vol. 50(2), pages 239-252, February.
    17. Gökçe Esenduran & Eda Kemahlıoğlu-Ziya & Jayashankar M. Swaminathan, 2017. "Impact of Take-Back Regulation on the Remanufacturing Industry," Production and Operations Management, Production and Operations Management Society, vol. 26(5), pages 924-944, May.
    18. Reefke, Hendrik & Sundaram, David, 2017. "Key themes and research opportunities in sustainable supply chain management – identification and evaluation," Omega, Elsevier, vol. 66(PB), pages 195-211.
    19. Zhang, Xubing & Cao, Yong, 2014. "Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer's Roof Policies," Journal of Retailing, Elsevier, vol. 90(4), pages 538-551.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liu, Zhuojun & Diallo, Claver & Chen, Jing & Zhang, Michael, 2020. "Optimal pricing and production strategies for new and remanufactured products under a non-renewing free replacement warranty," International Journal of Production Economics, Elsevier, vol. 226(C).
    2. Juan Tang & An‐Lin Song & Chang‐Yi Liu & Zhi Liu, 2023. "Optimal decisions in a remanufacturing supply chain under money‐back guarantees," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2254-2277, June.
    3. Lin Sun & Lingjiang Zhang & Youwei Li, 2018. "Sustainable Decisions on Product Upgrade Confrontations with Remanufacturing Operations," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
    4. Usama Awan & Robert Sroufe & Karoly Bozan, 2022. "Designing Value Chains for Industry 4.0 and a Circular Economy: A Review of the Literature," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
    5. Karina Cecilia Arredondo-Soto & Alejandro Jiménez-Zaragoza & Marco Augusto Miranda-Ackerman & Julio Blanco-Fernández & Alejandra García-Lechuga & Guadalupe Hernández-Escobedo & Jorge Luis García-Alcar, 2022. "Design and Repair Strategies Based on Product–Service System and Remanufacturing for Value Preservation," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    6. Mohammad Hossein Shahidzadeh & Sajjad Shokouhyar, 2023. "Toward the closed-loop sustainability development model: a reverse logistics multi-criteria decision-making analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(5), pages 4597-4689, May.
    7. Ehsan Shekarian & Simme Douwe Flapper, 2021. "Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective," Sustainability, MDPI, vol. 13(3), pages 1-32, January.
    8. Clyde Eiríkur Hull & Jennifer D. Russell & Monika Kukar-Kinney, 2022. "Making Sustainability a Core Competency: Consumer Response to Sustainable Innovative Products," Sustainability, MDPI, vol. 14(18), pages 1-15, September.
    9. Dexiang Yang & Lei Zhang & Ying Wu & Sidai Guo & Hua Zhang & Lijian Xiao, 2018. "A Sustainability Analysis on Retailer’s Sales Effort in A Closed-Loop Supply Chain," Sustainability, MDPI, vol. 11(1), pages 1-20, December.
    10. Wei He & Lan Liang & Kai Wang, 2020. "Economic and Environmental Implications of Quality Choice under Remanufacturing Outsourcing," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    11. Liu, Zhuojun & Chen, Jing & Diallo, Claver & Venkatadri, Uday, 2021. "Pricing and production decisions in a dual-channel closed-loop supply chain with (re)manufacturing," International Journal of Production Economics, Elsevier, vol. 232(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ehsan Shekarian & Simme Douwe Flapper, 2021. "Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective," Sustainability, MDPI, vol. 13(3), pages 1-32, January.
    2. Wei He & Lan Liang & Kai Wang, 2020. "Economic and Environmental Implications of Quality Choice under Remanufacturing Outsourcing," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    3. Dexiang Yang & Lei Zhang & Ying Wu & Sidai Guo & Hua Zhang & Lijian Xiao, 2018. "A Sustainability Analysis on Retailer’s Sales Effort in A Closed-Loop Supply Chain," Sustainability, MDPI, vol. 11(1), pages 1-20, December.
    4. Qian, Zhifeng & Day, Steven James & Ignatius, Joshua & Dhamotharan, Lalitha & Chai, Junwu, 2024. "Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition," European Journal of Operational Research, Elsevier, vol. 313(2), pages 565-586.
    5. Qiao, Haike & Su, Qin, 2021. "Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    6. Zhou, Qin & Meng, Chao & Yuen, Kum Fai, 2021. "Remanufacturing authorization strategy for competition among OEM, authorized remanufacturer, and unauthorized remanufacturer," International Journal of Production Economics, Elsevier, vol. 242(C).
    7. Lin Sun & Lingjiang Zhang & Youwei Li, 2018. "Sustainable Decisions on Product Upgrade Confrontations with Remanufacturing Operations," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
    8. Zongbao Zou & Cong Wang & Qinjia Zhong, 2022. "How Does Retailer-Oriented Remanufacturing Affect the OEM’s Quality Choice?," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    9. Jin, Minyue & Li, Gendao & Reimann, Marc, 2022. "Team of rivals: How should original equipment manufacturers cooperate with independent remanufacturers via authorisation?," European Journal of Operational Research, Elsevier, vol. 296(3), pages 837-845.
    10. Ramani, Vinay & De Giovanni, Pietro, 2017. "A two-period model of product cannibalization in an atypical Closed-loop Supply Chain with endogenous returns: The case of DellReconnect," European Journal of Operational Research, Elsevier, vol. 262(3), pages 1009-1027.
    11. Wu, Xiaole & Zhou, Yu, 2019. "Buyer-specific versus uniform pricing in a closed-loop supply chain with third-party remanufacturing," European Journal of Operational Research, Elsevier, vol. 273(2), pages 548-560.
    12. Yunting Feng & Yong Geng & Ge Zhao & Mengya Li, 2022. "Carbon Emission Constraint Policy in an OEM and Outsourcing Remanufacturer Supply Chain with Consumer Preferences," IJERPH, MDPI, vol. 19(8), pages 1-16, April.
    13. Zheng, Xiao-Xue & Li, Deng-Feng & Liu, Zhi & Jia, Fu & Sheu, Jiuh-Biing, 2019. "Coordinating a closed-loop supply chain with fairness concerns through variable-weighted Shapley values," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 126(C), pages 227-253.
    14. Wei Yan & Hengyu Li & Junwu Chai & Zhifeng Qian & Hong Chen, 2018. "Owning or Outsourcing? Strategic Choice on Take-Back Operations for Third-Party Remanufacturing," Sustainability, MDPI, vol. 10(1), pages 1-18, January.
    15. Xiqiang Xia & Mengya Li & Biao Li & Hao Wang, 2021. "The Impact of Carbon Trade on Outsourcing Remanufacturing," IJERPH, MDPI, vol. 18(20), pages 1-18, October.
    16. Zhang, Guangxia & Gong, Yeming & Hong, Xianpei, 2022. "Free rider effect of quality information disclosure in remanufacturing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
    17. Qiang Guo & Zenglu Li & Jiajia Nie, 2019. "Strategic Analysis of the Online Recycler’s Reselling Channel Selection: Agency or Self-Run," Sustainability, MDPI, vol. 12(1), pages 1-19, December.
    18. Ying Wu & Youwei Li, 2022. "Competition or Authorization—Manufacturers’ Choice of Remanufacturing Strategies," Sustainability, MDPI, vol. 14(19), pages 1-29, October.
    19. He, Qidong & Wang, Nengmin & Browning, Tyson R. & Jiang, Bin, 2022. "Competitive collection with convenience-perceived customers," European Journal of Operational Research, Elsevier, vol. 303(1), pages 239-254.
    20. Jie Deng & Xuwei Luo & Mengsi Hu, 2022. "Implications of a Carbon Tax Mechanism in Remanufacturing Outsourcing on Carbon Neutrality," IJERPH, MDPI, vol. 19(9), pages 1-21, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2427-:d:157480. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.