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Improving NFC Technology Promotion for Creating the Sustainable Education Environment by Using a Hybrid Modified MADM Model

Author

Listed:
  • Shu-Kung Hu

    (Department of Business and Entrepreneurial Management, Kainan University, No.1, Kainan Rd., Luchu Dist., Taoyuan City 33857, Taiwan)

  • James J. H. Liou

    (Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan)

  • Ming-Tsang Lu

    (Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan)

  • Yen-Ching Chuang

    (Department of Industrial Engineering and Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao East Rd., Da’an Dist., Taipei City 10608, Taiwan)

  • Gwo-Hshiung Tzeng

    (Graduate Institute of Urban Planning, College of Public Affairs, National Taipei University, No.151, University Rd., San Shia Dist., New Taipei City 23741, Taiwan)

Abstract

With the growing prevalence of mobile devices, the use of near-field communication (NFC) technology has increased constantly in recent years. Scholars expect NFC technology to be used to develop new campuses with sustainable education environments for safely transferring information or services. In campuses, the decisions to adopt NFC technology considers multiple attribute decision making (MADM) problems, which require multicriteria decision analysis that in turn involves the feedback and interdependence effects among criteria/dimensions. This paper proposes an improvement model that could facilitate NFC technology promotion for creating the sustainable education environment in a campus (Kainan University of Taiwan). Furthermore, in this model, the interdependence and feedback effects among criteria/dimensions, optimal alternative selections, and systematic improvements for NFC technology promotion can be addressed by using a hybrid modified MADM model, which integrating the decision making trial and evaluation laboratory (DEMATEL) method, the DEMATEL-based analytic network process (DANP) method and the modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method. Finally, an empirical case for improving NFC technology promotion in the context of creating the sustainable education environment is presented to prove the proposed model. The results revealed that government policy was the largest driver in NFC technology promotion and the most influential criterion for creating the sustainable education environment, and that alternative C (educational institution) should be the first improvement priority. Furthermore, the comparative results revealed that the proposed method is better than the traditional method because using hybrid modified MADM model can obtain the most realistic performance-gap to innovation and determine the most effective improvement plan towards achieving the aspiration value.

Suggested Citation

  • Shu-Kung Hu & James J. H. Liou & Ming-Tsang Lu & Yen-Ching Chuang & Gwo-Hshiung Tzeng, 2018. "Improving NFC Technology Promotion for Creating the Sustainable Education Environment by Using a Hybrid Modified MADM Model," Sustainability, MDPI, vol. 10(5), pages 1-24, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1379-:d:143794
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    References listed on IDEAS

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    Cited by:

    1. Ching Ching Fang & James J. H. Liou & Sun-Weng Huang & Ying-Chuan Wang & Hui-Hua Huang & Gwo-Hshiung Tzeng, 2021. "A Hybrid, Data-Driven Causality Exploration Method for Exploring the Key Factors Affecting Mobile Payment Usage Intention," Mathematics, MDPI, vol. 9(11), pages 1-23, May.
    2. Shu-Kung Hu & Gwo-Hshiung Tzeng, 2019. "A Hybrid Multiple-Attribute Decision-Making Model with Modified PROMETHEE for Identifying Optimal Performance-Improvement Strategies for Sustainable Development of a Better Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 144(3), pages 1021-1053, August.
    3. Yang Yang & Lin Guo & Zhuling Zhong & Mu Zhang, 2018. "Selection of Technological Innovation for Service-Orientated Enterprises," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
    4. Sheng-Hau Lin & Danyang Wang & Xianjin Huang & Xiaofeng Zhao & Jing-Chzi Hsieh & Gwo-Hshiung Tzeng & Jia-Hsuan Li & Jia-Tsong Chen, 2021. "A multi-attribute decision-making model for improving inefficient industrial parks," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(1), pages 887-921, January.

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