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A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality

Author

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  • Liou, James J.H.
  • Tsai, Chieh-Yuan
  • Lin, Rong-Ho
  • Tzeng, Gwo-Hshiung

Abstract

This study applies a modified VIKOR method to improve service quality among domestic airlines in Taiwan. Our model allows decision-makers to understand the gaps between alternatives and aspired-levels in practice. A large sample is used to establish a complete service quality evaluation framework for reducing the gaps to achieve the aspired-level. We then applied the modified VIKOR method to establish the gaps in priorities between alternatives and aspired-levels. Finally, based on these gaps in priorities, we provide managerial implications to improve different carriers for satisfying the customers’ needs to achieve the aspired-level.

Suggested Citation

  • Liou, James J.H. & Tsai, Chieh-Yuan & Lin, Rong-Ho & Tzeng, Gwo-Hshiung, 2011. "A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 57-61.
    • Handle: RePEc:eee:jaitra:v:17:y:2011:i:2:p:57-61
    DOI: 10.1016/j.jairtraman.2010.03.004
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    References listed on IDEAS

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    1. Park, Jin-Woo & Robertson, Rodger & Wu, Cheng-Lung, 2004. "The effect of airline service quality on passengers’ behavioural intentions: a Korean case study," Journal of Air Transport Management, Elsevier, vol. 10(6), pages 435-439.
    2. Opricovic, Serafim & Tzeng, Gwo-Hshiung, 2004. "Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS," European Journal of Operational Research, Elsevier, vol. 156(2), pages 445-455, July.
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