IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v10y2020i4p90-d451108.html

The Importance of Sport Event on Hotel Performance for Restarting Tourism After COVID-19

Author

Listed:
  • Dusan Borovcanin

    (Faculty of Tourism and Hospitality Management, Singidunum University, 11000 Belgrade, Serbia)

  • Ivan Cuk

    (Faculty of Physical Education and Sports Management, Singidunum University, 11000 Belgrade, Serbia)

  • Miha Lesjak

    (Department for Sustainable Destination Development, Faculty of Tourism Studies Turistica, University of Primorska, 6320 Portorose, Slovenia)

  • Emil Juvan

    (Department for Sustainable Destination Development, Faculty of Tourism Studies Turistica, University of Primorska, 6320 Portorose, Slovenia)

Abstract

The aim of this study was to illustrate the importance of major sports events, such as marathons, and their economic impact on hotel performance during these unpredictable times for the events and tourism industry. The analysis was focused on the economic impact of the marathon event on hotel performance in the area hosting the race. For that purpose, we selected the Vienna City Marathon, held yearly in April, as a case. We hypothesized that there will be a higher impact of hotel performance a day prior to the marathon in regard to the hotel performance in multiple nonmarathon occasions. As indicators for hotel performance we have chosen hotel occupancy, revenue per available room, average daily rate and total revenue recorded for: day (always Saturday) prior to the marathon, year average, April average and average Saturday in April. Results from this study revealed significant effects of a marathon on three major hotel performance indicators (i.e., hotel occupancy, revenue per available room and total revenue). Findings from this study could serve the local government or event planners after the current crisis to justify financial investments in hosting a marathon or similar sports events for restarting tourism.

Suggested Citation

  • Dusan Borovcanin & Ivan Cuk & Miha Lesjak & Emil Juvan, 2020. "The Importance of Sport Event on Hotel Performance for Restarting Tourism After COVID-19," Societies, MDPI, vol. 10(4), pages 1-13, November.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:4:p:90-:d:451108
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/10/4/90/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/10/4/90/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pascal Courty & Luke Davey, 2020. "The Impact of Variable Pricing, Dynamic Pricing, and Sponsored Secondary Markets in Major League Baseball," Journal of Sports Economics, , vol. 21(2), pages 115-138, February.
    2. Rozenn Perrigot & Gérard Cliquet & Isabelle Piot-Lepetit, 2009. "Plural form chain and efficiency: Insights from theFrench hotel chains and the DEA methodology," Post-Print halshs-00422241, HAL.
    3. Robert Baade & Victor Matheson, 2004. "The Quest for the Cup: Assessing the Economic Impact of the World Cup," Regional Studies, Taylor & Francis Journals, vol. 38(4), pages 343-354.
    4. H. R. Bohlmann & Moses J.H. van Heerden, 2005. "The Impact of Hosting a Major Sport Event on the South African Economy," Working Papers 200509, University of Pretoria, Department of Economics.
    5. Craig A. Depken II & Benjamin L. Fore, 2020. "Firm-Level Economic Activity Before, During, and After Local Events: A Case Study," Journal of Sports Economics, , vol. 21(4), pages 327-334, May.
    6. Marc Lavoie & Gabriel Rodríguez, 2005. "The Economic Impact of Professional Teams on Monthly Hotel Occupancy Rates of Canadian Cities," Journal of Sports Economics, , vol. 6(3), pages 314-324, August.
    7. Perrigot, Rozenn & Cliquet, Gérard & Piot-Lepetit, Isabelle, 2009. "Plural form chain and efficiency: Insights from the French hotel chains and the DEA methodology," European Management Journal, Elsevier, vol. 27(4), pages 268-280, August.
    8. Joanna Poczta & Agata Dąbrowska & Marek Kazimierczak & François Gravelle & Ewa Malchrowicz-Mośko, 2020. "Overtourism and Medium Scale Sporting Events Organisations—the Perception of Negative Externalities by Host Residents," Sustainability, MDPI, vol. 12(7), pages 1-24, April.
    9. Wolfgang Maennig, 2017. "Major Sports Events: Economic Impact," Working Papers 058, Chair for Economic Policy, University of Hamburg.
    10. Wolfgang Maennig & Andrew Zimbalist (ed.), 2012. "International Handbook on the Economics of Mega Sporting Events," Books, Edward Elgar Publishing, number 14313, March.
    11. Ana Chersulich Tomino & Marko Perić & Nicholas Wise, 2020. "Assessing and Considering the Wider Impacts of Sport-Tourism Events: A Research Agenda Review of Sustainability and Strategic Planning Elements," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    12. Michael J. Mondello & Patrick Rishe, 2004. "Comparative Economic Impact Analyses: Differences Across Cities, Events, and Demographics," Economic Development Quarterly, , vol. 18(4), pages 331-342, November.
    13. Miha Lesjak & Eva Podovšovnik Axelsson & Maja Uran, 2014. "The Perceived Social Impacts of the EuroBasket 2013 on Koper Residents," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 7(2), pages 53-68.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alex W. Grebenar, 2024. "RETRACTED: Building the Virtual Dancefloor: Delivering and Experiencing House Music Events in the Time of COVID-19," Tourism and Hospitality, MDPI, vol. 5(1), pages 1-19, January.
    2. Ana Chersulich Tomino & Marko Periæ, 2022. "Sport-Tourism Running Events in the Post-COVID-19 World: Any Sign of Change?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(1), pages 135-147.
    3. Filippo Bazzanella & Nunzio Muratore & Philipp Alexander Schlemmer & Elisabeth Happ, 2021. "How the Covid-19 Pandemic Influenced the Approach to Risk Management in Cycling Events," JRFM, MDPI, vol. 14(7), pages 1-20, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Philip K. Porter & Daniel M. Chin, 2012. "Economic Impact of Sports Events," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 15, Edward Elgar Publishing.
    2. Mohammad Amin & Nesma Ali, 2024. "The Impact of Market Volatility on Hotel Efficiency in Malaysia : Does Hotel Size Matter ?," Policy Research Working Paper Series 10953, The World Bank.
    3. Robert W. Baumann & Victor A. Matheson, 2017. "Many happy returns? The Pro-Bowl, mega-events, and tourism in Hawaii," Tourism Economics, , vol. 23(4), pages 788-802, June.
    4. Raffaello Bronzini & Sauro Mocetti & Matteo Mongardini, 2020. "The economic effects of big events: Evidence from the great jubilee 2000 in Rome," Journal of Regional Science, Wiley Blackwell, vol. 60(4), pages 801-822, September.
    5. Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
    6. Stan du Plessis & Wolfgang Maennig, 2012. "The 2010 FIFA World Cup High-frequency Data Economics: Effects on International Tourism and Awareness for South Africa," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 27, Edward Elgar Publishing.
    7. Victor Matheson, 2004. "Is Smaller Better? A Comment on "Comparative Economic Impact Analyses" by Michael Mondello and Patrick Rishe," Working Papers 0407, College of the Holy Cross, Department of Economics.
    8. Sainaghi, Ruggero & Phillips, Paul & Zavarrone, Emma, 2017. "Performance measurement in tourism firms: A content analytical meta-approach," Tourism Management, Elsevier, vol. 59(C), pages 36-56.
    9. Zhang, Linjia & Botti, Laurent & Petit, Sylvain, 2016. "Destination performance: Introducing the utility function in the mean-variance space," Tourism Management, Elsevier, vol. 52(C), pages 123-132.
    10. Victor Matheson, 2012. "Assessing the infrastructure impact of mega-events in emerging economies," Working Papers 1203, College of the Holy Cross, Department of Economics.
    11. M.R. van den Berg & M. de Nooij, 2013. "The bidding paradox: why economists, consultants and politicians disagree on the economic effects of mega sports events but might agree on their attractiveness," Working Papers 13-08, Utrecht School of Economics.
    12. Eleni Dimitriadou & Thomas Bournaris & Theodoros Stavrinoudis & Olga Iakovidou, 2021. "The Efficiency Score of Small Accommodation Businesses in Non-Coastal Rural Areas in Greece," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    13. Muriel Fadairo & Cyntia Lanchimba & Miguel Yangari, 2016. "Optimal Monetary Provisions and Risk Aversion in Plural Form Franchise Network. A Model of Incentives with Heterogeneous Agents," Working Papers 1602, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    14. Robert A Baade & Robert Baumann & Victor A Matheson, 2009. "Rejecting “Conventional” Wisdom: Estimating the Economic Impact of National Political Conventions," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 35(4), pages 520-530.
    15. Dennis Coates, 2013. "The economic impact of the Women’s World Cup," Chapters, in: Eva Marikova Leeds & Michael A. Leeds (ed.), Handbook on the Economics of Women in Sports, chapter 17, pages 365-387, Edward Elgar Publishing.
    16. Stan du Plessis & Wolfgang Maennig, 2007. "World Cup 2010: South African Economic Perspectives and Perspectives Policy Challenges Informed by the Experience of Germany 2006," Working Papers 004, Chair for Economic Policy, University of Hamburg.
    17. Robert Baumann & Bryan Engelhardt & Victor A. Matheson, 2012. "Labor Market Effects of the World Cup: A Sectoral Analysis," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 22, Edward Elgar Publishing.
    18. Robert Baumann & Victor Matheson, 2013. "Infrastructure Investments and Mega-Sports Events: Comparing the Experience of Developing and Industrialized Countries," Working Papers 1305, College of the Holy Cross, Department of Economics.
    19. Plácido Rodríguez & Stefan Késenne & Jaume García (ed.), 2013. "The Econometrics of Sport," Books, Edward Elgar Publishing, number 14811, March.
    20. Melih Madanoglu & Gary J. Castrogiovanni, 2018. "Franchising proportion and network failure," Small Business Economics, Springer, vol. 50(4), pages 697-715, April.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:10:y:2020:i:4:p:90-:d:451108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.