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Understanding Motivations for Volunteering in Food Insecurity and Food Upcycling Projects

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  • Sabrina Rondeau

    (School of Environmental Sciences, University of Guelph, Guelph, ON N1G 2W1, Canada)

  • Sara M. Stricker

    (Department of Plant Agriculture, University of Guelph, Guelph, ON N1G 2W1, Canada)

  • Chantel Kozachenko

    (Department of Geography, Environment and Geomatics, University of Guelph, Guelph, ON N2L 3G1, Canada)

  • Kate Parizeau

    (Department of Geography, Environment and Geomatics, University of Guelph, Guelph, ON N2L 3G1, Canada)

Abstract

For non-profit organizations relying on volunteers to operate, investigations into the motivations of volunteerism are critical to attract new volunteers and to support the current ones. This study looked at volunteerism in the not-for-profit project The SEED in Ontario, Canada, which is looking to address food insecurity through a new social enterprise project that will create value-added “upcycled” products from second-grade produce while offering training opportunities for youth facing barriers to employment. The aims of this paper were to explore why volunteers chose to offer their time to this project and to gauge the current volunteers’ interest in volunteering with the organization’s new “Upcycle Kitchen”. Thirty-seven volunteers responded to a self-administered survey. They reported altruism, self-development, and social life improvement as their main motivations for volunteering. The volunteers expressed enthusiasm toward the Upcycle Kitchen initiative, which seems to be attributable to the multidimensional, creative, and educational aspects of the project. Tackling food insecurity and reducing the environmental impact of food waste are values which would most likely influence the respondents’ willingness to volunteer in food upcycling activities. We believe that this study is a good model to learn about the many facets of volunteerism for social enterprises developing upcycling-based food projects.

Suggested Citation

  • Sabrina Rondeau & Sara M. Stricker & Chantel Kozachenko & Kate Parizeau, 2020. "Understanding Motivations for Volunteering in Food Insecurity and Food Upcycling Projects," Social Sciences, MDPI, vol. 9(3), pages 1-17, March.
    • Handle: RePEc:gam:jscscx:v:9:y:2020:i:3:p:27-:d:331183
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    References listed on IDEAS

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    Cited by:

    1. Mariarosaria Lombardi & Marco Costantino, 2020. "A Social Innovation Model for Reducing Food Waste: The Case Study of an Italian Non-Profit Organization," Administrative Sciences, MDPI, vol. 10(3), pages 1-16, July.

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