IDEAS home Printed from https://ideas.repec.org/a/gam/jscscx/v8y2019i1p10-d195572.html
   My bibliography  Save this article

Go Long or Go Often: Influences on Binge Watching Frequency and Duration among College Students

Author

Listed:
  • Kelly Merrill Jr.

    (School of Communication, The Ohio State University, Columbus, OH 43210, USA)

  • Bridget Rubenking

    (Nicholson School of Communication and Media, University of Central Florida, Orlando, FL 32816, USA)

Abstract

Binge watching, or serial viewing of a single program over an extended period of time, is a relatively new norm in television viewing that is becoming more popular than traditional appointment viewing. Previous research has explored various influences on binge watching; however, the current research is unique in exploring theoretically and empirically grounded predictors of both binge watching frequency and duration of binge watching sessions by means of a survey administered to college undergraduates ( N = 651). Data show that binge watching frequency and duration are predicted by two non-overlapping sets of variables. Binge watching frequency was predicted by low self-regulation, greater tendency to use binge watching as both a reward and a form of procrastination, and less regret; while binge watching duration was associated with being female and experiencing greater enjoyment while binging. Self-control did not predict either binge watching frequency or duration, suggesting that alternative theoretical models should be explored. Findings also suggest that scholars should reconceptualize binge watching by including both frequency and duration measures in future studies.

Suggested Citation

  • Kelly Merrill Jr. & Bridget Rubenking, 2019. "Go Long or Go Often: Influences on Binge Watching Frequency and Duration among College Students," Social Sciences, MDPI, vol. 8(1), pages 1-12, January.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:1:p:10-:d:195572
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-0760/8/1/10/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-0760/8/1/10/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Zeelenberg, M., 1999. "The use of crying over spilled milk : A note on the rationality and functionality of regret," Other publications TiSEM 66ac04be-d1ee-4a0e-9e97-7, Tilburg University, School of Economics and Management.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Matthew Pittman & Emil Steiner, 2019. "Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret," Social Sciences, MDPI, vol. 8(3), pages 1-14, March.
    2. Zainab Alimoradi & Elahe Jafari & Marc N. Potenza & Chung-Ying Lin & Chien-Yi Wu & Amir H. Pakpour, 2022. "Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis," IJERPH, MDPI, vol. 19(15), pages 1-24, August.
    3. Jolanta A. Starosta & Bernadetta Izydorczyk, 2020. "Understanding the Phenomenon of Binge-Watching—A Systematic Review," IJERPH, MDPI, vol. 17(12), pages 1-16, June.
    4. Gänßle, Sophia & Kunz-Kaltenhaeuser, Philipp, 2020. "What drives binge-watching? An economic theory and analysis of impact factors," Ilmenau Economics Discussion Papers 138, Ilmenau University of Technology, Institute of Economics.
    5. Christopher Clark & Brooke Conaway & Jessie Folk & Justin Roush, 2021. "Teaching Economics in Three Acts," Journal of Economics Teaching, Journal of Economics Teaching, vol. 5(3), pages 116-130, March.
    6. Giuseppe Forte & Francesca Favieri & Maria Casagrande & Renata Tambelli, 2023. "Personality and Behavioral Inhibition/Activation Systems in Behavioral Addiction: Analysis of Binge-Watching," IJERPH, MDPI, vol. 20(2), pages 1-9, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhao, Haichuan & Wang, Xuehua & Jiang, Lan, 2021. "To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention," Journal of Business Research, Elsevier, vol. 132(C), pages 813-836.
    2. Xu, Chengyuan & Zhang, Bin & Yang, Hui, 2024. "Premium pricing and capacity rationing for advance selling with consumers regret," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    3. Javad Nasiry & Ioana Popescu, 2012. "Advance Selling When Consumers Regret," Management Science, INFORMS, vol. 58(6), pages 1160-1177, June.
    4. Andréa Gourmelen & Bertrand Urien & Marine Le Gall-Ely, 2016. "Ultimate time pressure: Conceptualisation and measurement," Post-Print hal-01904355, HAL.
    5. Reb, Jochen & Connolly, Terry, 2009. "Myopic regret avoidance: Feedback avoidance and learning in repeated decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 109(2), pages 182-189, July.
    6. repec:cup:judgdm:v:13:y:2018:i:5:p:484-500 is not listed on IDEAS
    7. Hirigoyen, Gérard & Labaki, Rania, 2012. "The role of regret in the owner-manager decision-making in the family business: A conceptual approach," Journal of Family Business Strategy, Elsevier, vol. 3(2), pages 118-126.
    8. Caspar G Chorus & Theo A Arentze & Harry J P Timmermans, 2009. "Spatial Choice: A Matter of Utility or Regret?," Environment and Planning B, , vol. 36(3), pages 538-551, June.
    9. Longo, Alberto & Boeri, Marco, 2014. "Information, Random Regret Minimisation, Random Utility Maximisation: Willingness to pay for Renewable Energy," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182670, European Association of Agricultural Economists.
    10. Ku, Gillian, 2008. "Learning to de-escalate: The effects of regret in escalation of commitment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 105(2), pages 221-232, March.
    11. Alipour, Mohammad & Taghikhah, Firouzeh & Irannezhad, Elnaz & Stewart, Rodney A. & Sahin, Oz, 2022. "How the decision to accept or reject PV affects the behaviour of residential battery system adopters," Applied Energy, Elsevier, vol. 318(C).
    12. Caspar G Chorus & John M Rose & David A Hensher, 2013. "Regret Minimization or Utility Maximization: It Depends on the Attribute," Environment and Planning B, , vol. 40(1), pages 154-169, February.
    13. Reb, Jochen, 2008. "Regret aversion and decision process quality: Effects of regret salience on decision process carefulness," Organizational Behavior and Human Decision Processes, Elsevier, vol. 105(2), pages 169-182, March.
    14. Valerie L. Bartelt & Alan R. Dennis & Lingyao Yuan & Jordan B. Barlow, 2013. "Individual Priming in Virtual Team Decision-Making," Group Decision and Negotiation, Springer, vol. 22(5), pages 873-896, September.
    15. Shani, Yaniv & Igou, Eric R. & Zeelenberg, Marcel, 2009. "Different ways of looking at unpleasant truths: How construal levels influence information search," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(1), pages 36-44, September.
    16. Yany Grégoire & Fateme Ghadami & Sandra Laporte & Sylvain Sénécal & Denis Larocque, 2018. "How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1052-1071, November.
    17. Arkes, Hal R. & Kung, Yi-Han & Hutzel, Laura, 2002. "Regret, Valuation, and Inaction Inertia," Organizational Behavior and Human Decision Processes, Elsevier, vol. 87(2), pages 371-385, March.
    18. Konrad Piotrowski, 2021. "How many parents regret having children and how it is linked to their personality and health: Two studies with national samples in Poland," PLOS ONE, Public Library of Science, vol. 16(7), pages 1-25, July.
    19. Khanin, Dmitry & Turel, Ofir & Mahto, Raj V. & Liguori, Eric W., 2021. "Betting on the wrong horse: The antecedents and outcomes of entrepreneur’s opportunity regret," Journal of Business Research, Elsevier, vol. 135(C), pages 40-48.
    20. Steven M. Shugan, 2006. "Editorial—Are Consumers Rational? Experimental Evidence?," Marketing Science, INFORMS, vol. 25(1), pages 1-7, 01-02.
    21. Boeri, Marco & Longo, Alberto & Grisolía, José M. & Hutchinson, W. George & Kee, Frank, 2013. "The role of regret minimisation in lifestyle choices affecting the risk of coronary heart disease," Journal of Health Economics, Elsevier, vol. 32(1), pages 253-260.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:8:y:2019:i:1:p:10-:d:195572. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.