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Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret

Author

Listed:
  • Matthew Pittman

    (School of Advertising & Public Relations, University of Tennessee, Knoxville, TN 37996, USA)

  • Emil Steiner

    (Department of Journalism, Rowan University, Glassboro, NJ 08028, USA)

Abstract

Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey ( N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.

Suggested Citation

  • Matthew Pittman & Emil Steiner, 2019. "Transportation or Narrative Completion? Attentiveness during Binge-Watching Moderates Regret," Social Sciences, MDPI, vol. 8(3), pages 1-14, March.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:3:p:99-:d:214486
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    References listed on IDEAS

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    1. Sarah E. Erickson & Sonya Dal Cin & Hannah Byl, 2019. "An Experimental Examination of Binge Watching and Narrative Engagement," Social Sciences, MDPI, vol. 8(1), pages 1-9, January.
    2. Kelly Merrill Jr. & Bridget Rubenking, 2019. "Go Long or Go Often: Influences on Binge Watching Frequency and Duration among College Students," Social Sciences, MDPI, vol. 8(1), pages 1-12, January.
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    Cited by:

    1. Zainab Alimoradi & Elahe Jafari & Marc N. Potenza & Chung-Ying Lin & Chien-Yi Wu & Amir H. Pakpour, 2022. "Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis," IJERPH, MDPI, vol. 19(15), pages 1-24, August.
    2. Jolanta A. Starosta & Bernadetta Izydorczyk, 2020. "Understanding the Phenomenon of Binge-Watching—A Systematic Review," IJERPH, MDPI, vol. 17(12), pages 1-16, June.
    3. Jolanta Starosta & Bernadetta Izydorczyk & Małgorzata Dobrowolska, 2020. "Personality Traits and Motivation as Factors Associated with Symptoms of Problematic Binge-Watching," Sustainability, MDPI, vol. 12(14), pages 1-15, July.

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