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Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic

Author

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  • JiHyo Moon

    (Institutional Research Team, Office of Graduate School, Korea University, 145, Anam-Ro, Seongbuk-Gu, Seoul 02841, Korea)

  • Yunseon Choe

    (School of Community Resources and Development, Arizona State University, 411 N. Central Ave, Phoenix, AZ 85004, USA
    The Hainan University—Arizona State University Joint International Tourism College, Hainan University, 58 Renmin Road, Haikou 570004, China)

  • HakJun Song

    (Department of Hotel and Convention Management, Pai Chai University, 155-40 Baejae-Ro, Doma-Dong, Seo-Gu, Daejeon 35345, Korea)

Abstract

The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Unlike prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contribute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

Suggested Citation

  • JiHyo Moon & Yunseon Choe & HakJun Song, 2021. "Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(4), pages 1-15, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:1593-:d:495521
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    References listed on IDEAS

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    Cited by:

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    2. Yunseon Choe & Jiyoon Lee & Gyehee Lee, 2022. "Exploring Values via the Innovative Application of Social Media with Parks Amid COVID-19: A Qualitative Content Analysis of Text and Images Using ATLAS.ti," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
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    5. Yuhao Liu & Yunseon Choe, 2023. "Motivation-Based Segmentation of Tourist Shoppers to Hainan During COVID-19," SAGE Open, , vol. 13(3), pages 21582440231, September.
    6. Barbara Urszula Buraczyńska & Anna Elżbieta Żelazna & Agnieszka Barbara Bojanowska, 2022. "The Impact of the COVID-19 Pandemic on the Behaviours of Polish Consumers in the Organic Products Market," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    7. Marko Šostar & Vladimir Ristanović, 2023. "An Assessment of the Impact of the COVID-19 Pandemic on Consumer Behavior Using the Analytic Hierarchy Process Model," Sustainability, MDPI, vol. 15(20), pages 1-31, October.
    8. Jinkyung Lee & Ki Han Kwon, 2022. "Sustainable and Safe Consumer Experience NFTs and Raffles in the Cosmetics Market after COVID-19," Sustainability, MDPI, vol. 14(23), pages 1-9, November.
    9. Wang, Jiawei, 2023. "The relationship between loneliness and consumer shopping channel choice: Evidence from China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    10. Heather Markham Kim & In-Hye Lee & Kyuhyeon Joo & JungHoon (Jay) Lee & Jinsoo Hwang, 2022. "Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    11. Guo, Jianxin & Jin, Songqing & Zhao, Jichun & Wang, Hongbiao & Zhao, Fang, 2022. "Has COVID-19 accelerated the E-commerce of agricultural products? Evidence from sales data of E-stores in China," Food Policy, Elsevier, vol. 112(C).
    12. Jianxin Guo & Songqing Jin & Jichun Zhao & Yuhua Li, 2023. "E‐commerce and supply chain resilience during COVID‐19: Evidence from agricultural input e‐stores in China," Journal of Agricultural Economics, Wiley Blackwell, vol. 74(2), pages 369-393, June.
    13. JunHui Wang & Yunseon Choe & HakJun Song, 2021. "Korean Domestic Tourists’ Decision-Making Process under Threat of COVID-19," IJERPH, MDPI, vol. 18(20), pages 1-17, October.
    14. Sukyung Seo & Kittichai Watchravesringkan & Uma Swamy & Chunmin Lang, 2023. "Investigating Expectancy Values in Online Apparel Rental during and after the COVID-19 Pandemic: Moderating Effects of Fashion Leadership," Sustainability, MDPI, vol. 15(17), pages 1-17, August.
    15. Ana Marija Filipas & Nenad Vretenar & Ivan Prudky, 2023. "Decision trees do not lie: Curiosities in preferences of Croatian online consumers," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 157-181.
    16. Truong, Dothang & Truong, My D., 2022. "How do customers change their purchasing behaviors during the COVID-19 pandemic?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

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