IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i5p1384-d211426.html
   My bibliography  Save this article

Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude

Author

Listed:
  • Yuangang Zhang

    (Faculty of International Tourism and Management, City University of Macao, Macau, China
    Academy of Economics and Management, Huangshan University, Huangshan 245021, China)

  • Lijuan Wang

    (Faculty of International Tourism and Management, City University of Macao, Macau, China)

Abstract

Place emotion is an important factor in studying the behavioral intention of tourists. Based on the planning behavior theory and goal-oriented behavior model, this article combines the actual situation of rural tourist, expands the behavioral theory, and constructs the tourist behavior of place emotion. This paper takes the World Cultural Heritage Sites Xidi and Hongcun as research cases and uses Structural Equation Modeling (SEM) research methods. The results indicate that the constructed behavior intention of tourists traveling in rural areas gives a good explanation and goodness of fit. The influence of place emotion on behavioral intention is stronger than attitude, subjective norm, and perceptual behavior control. Through multiple mediation analysis, attitudes have partial mediating effects on place emotions, perceptual behavior control, and subjective norms, and the place emotion has the most significant among the indirect effects, followed by subjective norms and perceptual behavior control. The results provide reliable advice for the sustainable development of rural tourism.

Suggested Citation

  • Yuangang Zhang & Lijuan Wang, 2019. "Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1384-:d:211426
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/5/1384/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/5/1384/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rid, Wolfgang & Ezeuduji, Ikechukwu O. & Pröbstl-Haider, Ulrike, 2014. "Segmentation by motivation for rural tourism activities in The Gambia," Tourism Management, Elsevier, vol. 40(C), pages 102-116.
    2. Hung, Kam & Petrick, James F., 2012. "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model," Tourism Management, Elsevier, vol. 33(4), pages 855-867.
    3. Ekinci, Yuksel & Sirakaya-Turk, Ercan & Preciado, Sandra, 2013. "Symbolic consumption of tourism destination brands," Journal of Business Research, Elsevier, vol. 66(6), pages 711-718.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    6. Lee, Choong-Ki & Song, Hak-Jun & Bendle, Lawrence J. & Kim, Myung-Ja & Han, Heesup, 2012. "The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior," Tourism Management, Elsevier, vol. 33(1), pages 89-99.
    7. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    8. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xi Zhang & Juan Tang, 2021. "A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era," Sustainability, MDPI, vol. 13(13), pages 1-17, July.
    2. Joana Gonçalves & Ricardo Mateus & José Dinis Silvestre & Ana Pereira Roders, 2020. "Going beyond Good Intentions for the Sustainable Conservation of Built Heritage: A Systematic Literature Review," Sustainability, MDPI, vol. 12(22), pages 1-28, November.
    3. Heesup Han & Taeyeon Eom & Amr Al-Ansi & Hyungseo Bobby Ryu & Wansoo Kim, 2019. "Community-Based Tourism as a Sustainable Direction in Destination Development: An Empirical Examination of Visitor Behaviors," Sustainability, MDPI, vol. 11(10), pages 1-14, May.
    4. Hayati Ibrahim & Manohar Mariapan & Evelyn Lim Ai Lin & Sheena Bidin, 2021. "Wildlife Conservation through Economically Responsible Ecotourist: The Mediator Roles of Attitude between Anticipated Emotion and Intention to Stay in Local Homestays," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    5. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    6. Chu feng Yu & Yong Ma & Jie Ren, 2021. "Mapping the Landscape and Evolution of Research on Pro-Environmental Behavior of Tourists," SAGE Open, , vol. 11(3), pages 21582440211, August.
    7. Xiaoyu Xu & Luyao Wang & Kai Zhao, 2020. "Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    8. Joana dos Santos Gonçalves & Ricardo Mateus & José Dinis Silvestre & Ana R. Pereira Roders, 2021. "Beyond Good Intentions: The Role of the Building Passport for the Sustainable Conservation of Built Heritage to Behavioural Change," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    9. Cheng-Wen Lee & Ignatius Reyner Giovanni, 2024. "The Impact of Social Commerce Restriction Legislation on the Growth of MSMEs in Indonesia," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-15.
    10. Qihang Qiu & Tianxiang Zheng & Zheng Xiang & Mu Zhang, 2019. "Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention," Sustainability, MDPI, vol. 12(1), pages 1-20, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    2. Zhijian Bai & Yang Zhang, 2021. "Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    3. Schiopu, Andreea Fortuna & Hornoiu, Remus Ion & Padurean, Ana Mihaela & Nica, Ana-Maria, 2022. "Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism," Technology in Society, Elsevier, vol. 71(C).
    4. Nguyen-Phuoc, Duy Quy & Su, Diep Ngoc & Nguyen, Minh Hieu & Vo, Nguyen S. & Oviedo-Trespalacios, Oscar, 2022. "Factors influencing intention to use on-demand shared ride-hailing services in Vietnam: risk, cost or sustainability?," Journal of Transport Geography, Elsevier, vol. 99(C).
    5. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
    6. Yongxun Xu & Xuechao Wei & Shih-Chih Chen, 2019. "Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China," Sustainability, MDPI, vol. 11(13), pages 1-14, July.
    7. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    8. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    9. Arne K. Albrecht & Gianfranco Walsh & Simon Brach & Dwayne D. Gremler & Erica Herpen, 2017. "The influence of service employees and other customers on customer unfriendliness: a social norms perspective," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 827-847, November.
    10. Qian, Lixian & Yin, Juelin & Huang, Youlin & Liang, Ya, 2023. "The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    11. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    12. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    13. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    14. Laura Helen Middermann, 2020. "Do Immigrant Entrepreneurs Have Natural Cognitive Advantages for International Entrepreneurial Activity?," Sustainability, MDPI, vol. 12(7), pages 1-13, April.
    15. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    16. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    17. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    18. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    19. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    20. Meqbel M. Aliedan & Ibrahim A. Elshaer & Mansour A. Alyahya & Abu Elnasr E. Sobaih, 2022. "Influences of University Education Support on Entrepreneurship Orientation and Entrepreneurship Intention: Application of Theory of Planned Behavior," Sustainability, MDPI, vol. 14(20), pages 1-18, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1384-:d:211426. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.