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Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude

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  • Yuangang Zhang

    (Faculty of International Tourism and Management, City University of Macao, Macau, China
    Academy of Economics and Management, Huangshan University, Huangshan 245021, China)

  • Lijuan Wang

    (Faculty of International Tourism and Management, City University of Macao, Macau, China)

Abstract

Place emotion is an important factor in studying the behavioral intention of tourists. Based on the planning behavior theory and goal-oriented behavior model, this article combines the actual situation of rural tourist, expands the behavioral theory, and constructs the tourist behavior of place emotion. This paper takes the World Cultural Heritage Sites Xidi and Hongcun as research cases and uses Structural Equation Modeling (SEM) research methods. The results indicate that the constructed behavior intention of tourists traveling in rural areas gives a good explanation and goodness of fit. The influence of place emotion on behavioral intention is stronger than attitude, subjective norm, and perceptual behavior control. Through multiple mediation analysis, attitudes have partial mediating effects on place emotions, perceptual behavior control, and subjective norms, and the place emotion has the most significant among the indirect effects, followed by subjective norms and perceptual behavior control. The results provide reliable advice for the sustainable development of rural tourism.

Suggested Citation

  • Yuangang Zhang & Lijuan Wang, 2019. "Influence of Sustainable Development by Tourists’ Place Emotion: Analysis of the Multiply Mediating Effect of Attitude," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1384-:d:211426
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    References listed on IDEAS

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    Cited by:

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    3. Chu feng Yu & Yong Ma & Jie Ren, 2021. "Mapping the Landscape and Evolution of Research on Pro-Environmental Behavior of Tourists," SAGE Open, , vol. 11(3), pages 21582440211, August.
    4. Xiaoyu Xu & Luyao Wang & Kai Zhao, 2020. "Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    5. Joana dos Santos Gonçalves & Ricardo Mateus & José Dinis Silvestre & Ana R. Pereira Roders, 2021. "Beyond Good Intentions: The Role of the Building Passport for the Sustainable Conservation of Built Heritage to Behavioural Change," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    6. Cheng-Wen Lee & Ignatius Reyner Giovanni, 2024. "The Impact of Social Commerce Restriction Legislation on the Growth of MSMEs in Indonesia," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-15.
    7. Xi Zhang & Juan Tang, 2021. "A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era," Sustainability, MDPI, vol. 13(13), pages 1-17, July.
    8. Heesup Han & Taeyeon Eom & Amr Al-Ansi & Hyungseo Bobby Ryu & Wansoo Kim, 2019. "Community-Based Tourism as a Sustainable Direction in Destination Development: An Empirical Examination of Visitor Behaviors," Sustainability, MDPI, vol. 11(10), pages 1-14, May.
    9. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    10. Qihang Qiu & Tianxiang Zheng & Zheng Xiang & Mu Zhang, 2019. "Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention," Sustainability, MDPI, vol. 12(1), pages 1-20, December.

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