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Moderating Role of Consumer’s Demographics on the Relationship between Consumers’ Shopping Orientation and Behavior

Author

Listed:
  • Saqib, Zulkaif Ahmed
  • Rabnawaz, Ambar
  • Saqib, Khubaib Ahmad
  • Salma, Umme
  • Ahmed, Wasim
  • Hussain, Safdar
  • Jafar, Rana Muhammad Sohail
  • Zulqarnain, Muhammad

Abstract

The present plans to comprehension methods of web shopping conduct among young adults can empower online sellers to outline more powerful and effective advertising procedures. The target of present research is to quantify the consumer conduct in the web-shopping of general items in Pakistan. The research investigates the relationship between shopping tendency (entertainment inclination, experiential incline, quality orientation as well as convenience) and internet shopping conduct of consumers as far as recurrence and experience in light of the fact that the principle question in our research is the manner by which consumer acts during web shopping. Primary data were gathered through questionnaire survey from 252 students of the university and affiliated colleges. The relationship between shopping trends and recurrence of internet purchasing uncovers that trial online customers are more stimulation situated than their regular partners. The study is geographically constrained in light of the fact that information was gathered from different graduates and postgraduates students of University of Sargodha and affiliated colleges in Sargodha only.

Suggested Citation

  • Saqib, Zulkaif Ahmed & Rabnawaz, Ambar & Saqib, Khubaib Ahmad & Salma, Umme & Ahmed, Wasim & Hussain, Safdar & Jafar, Rana Muhammad Sohail & Zulqarnain, Muhammad, 2016. "Moderating Role of Consumer’s Demographics on the Relationship between Consumers’ Shopping Orientation and Behavior," MPRA Paper 70384, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:70384
    as

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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Shopping orientation; consumer behavior; students; demographics; online shopping;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior

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