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Exploring Values via the Innovative Application of Social Media with Parks Amid COVID-19: A Qualitative Content Analysis of Text and Images Using ATLAS.ti

Author

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  • Yunseon Choe

    (School of Community Resources & Development, The Hainan University–Arizona State University Joint International Tourism College, Arizona State University, 411 N. Central Avenue, Suite 550, Phoenix, AZ 85004, USA)

  • Jiyoon Lee

    (The Future Education Institute for Globalization, Kyung Hee University, 26 Kyungheedae-ro, Hoegi-dong, Dongdaemun-gu, Seoul 02447, Korea)

  • Gyehee Lee

    (Department of Tourism Science, College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Hoegi-dong, Dongdaemun-gu, Seoul 02447, Korea)

Abstract

Due to the lockdown and restrictions on public activities and gatherings amid COVID-19, parks received renewed attention because of their importance and irreplaceable functions as healthy outdoor recreation. This study aims to explore the values reflected in Twitter content that discussed parks amid COVID-19 through a qualitative content analysis of text and images using ATLAS.ti. Specifically, a qualitative data (visual and textual) set of Twitter posts amid COVID-19 (from February 2020 to September 2022) that mentioned Everglades National Park was explored. The results from the social media content analysis of park values during COVID-19 revealed three themes: (1) nature, (2) recreational tourism, and (3) proximity. This study expands the application of social media via a qualitative content analysis of text and images using ATLAS.ti by providing methodological improvements. Practically, the findings of this study can also provide practitioners with useable knowledge for design strategies considering the value of protected areas as a model of sustainable destination management.

Suggested Citation

  • Yunseon Choe & Jiyoon Lee & Gyehee Lee, 2022. "Exploring Values via the Innovative Application of Social Media with Parks Amid COVID-19: A Qualitative Content Analysis of Text and Images Using ATLAS.ti," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:20:p:13026-:d:939588
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    References listed on IDEAS

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    Cited by:

    1. Jaeho Yoo & Yunseon Choe & Soo-i Rim, 2022. "Risk Perceptions Using Urban and Advanced Air Mobility (UAM/AAM) by Applying a Mixed Method Approach," Sustainability, MDPI, vol. 14(24), pages 1-14, December.
    2. Ayman Imam & Eradah O. Hamad, 2023. "Tweets of Transformation: Investigating Tactical Urbanism and Social Interactions in Jeddah’s Colorful Corniche Initiative," Sustainability, MDPI, vol. 15(18), pages 1-19, September.

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