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Examination of the Relationship between In-Store Environmental Factors and Fruit and Vegetable Purchasing among Hispanics

Author

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  • Jennifer Sanchez-Flack

    (Health Behavior and the Institute for Behavioral and Community Health, San Diego State University, University of California at San Diego Joint Doctoral Program in Public Health, 5500 Campanile Drive, San Diego, CA 92182, USA)

  • Julie L. Pickrel

    (Institute for Behavioral and Community Health, San Diego State University Research Foundation, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA)

  • George Belch

    (Marketing Department, Fowler College of Business, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182, USA)

  • Shih-Fan Lin

    (Institute for Behavioral and Community Health, San Diego State University Research Foundation, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA)

  • Cheryl A. M. Anderson

    (Family Medicine and Public Health, University of California, San Diego, 9500 Gilman Drive, #0725, La Jolla, CA 92093, USA)

  • Maria Elena Martinez

    (Family Medicine and Public Health, University of California, San Diego, 9500 Gilman Drive, #0901, La Jolla, CA 92093, USA)

  • Elva M. Arredondo

    (Graduate School of Public Health, San Diego State University and the Institute for Behavioral and Community Health, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA)

  • Guadalupe X. Ayala

    (Graduate School of Public Health, San Diego State University and the Institute for Behavioral and Community Health, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA)

Abstract

Retail food environments have received attention for their influence on dietary behaviors and for their nutrition intervention potential. To improve diet-related behaviors, such as fruit and vegetable (FV) purchasing, it is important to examine its relationship with in-store environmental characteristics. This study used baseline data from the “ El Valor de Nuestra Salud ” study to examine how in-store environmental characteristics, such as product availability, placement and promotion, were associated with FV purchasing among Hispanic customers in San Diego County. Mixed linear regression models indicated that greater availability of fresh FVs was associated with a $0.36 increase in FV purchasing ( p = 0.01). Placement variables, specifically each additional square foot of display space dedicated to FVs ( p = 0.01) and each additional fresh FV display ( p = 0.01), were associated with a $0.02 increase and $0.29 decrease, respectively, in FV purchasing. Introducing FV promotions in the final model was not related to FV purchasing. Exploratory analyses indicated that men reported spending $3.69 fewer dollars on FVs compared to women, controlling for covariates ( p = 0.02). These results can help inform interventions targeting in-store environmental characteristics to encourage FV purchasing among Hispanics.

Suggested Citation

  • Jennifer Sanchez-Flack & Julie L. Pickrel & George Belch & Shih-Fan Lin & Cheryl A. M. Anderson & Maria Elena Martinez & Elva M. Arredondo & Guadalupe X. Ayala, 2017. "Examination of the Relationship between In-Store Environmental Factors and Fruit and Vegetable Purchasing among Hispanics," IJERPH, MDPI, vol. 14(11), pages 1-17, October.
    • Handle: RePEc:gam:jijerp:v:14:y:2017:i:11:p:1305-:d:116739
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    References listed on IDEAS

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    1. Nakamura, Ryota & Pechey, Rachel & Suhrcke, Marc & Jebb, Susan A. & Marteau, Theresa M., 2014. "Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study," Social Science & Medicine, Elsevier, vol. 108(C), pages 68-73.
    2. Fisher, B.D. & Strogatz, D.S., 1999. "Community measures of low-fat milk consumption: Comparing store shelves with households," American Journal of Public Health, American Public Health Association, vol. 89(2), pages 235-237.
    3. Thorndike, A.N. & Sonnenberg, L. & Riis, J. & Barraclough, S. & Levy, D.E., 2012. "A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices," American Journal of Public Health, American Public Health Association, vol. 102(3), pages 527-533.
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    Cited by:

    1. Jennifer Sanchez-Flack & Barbara Baquero & Shih-Fan Lin & George Belch & Julie L. Pickrel & Cheryl A. M. Anderson & Elva Arredondo & Maria Elena Martinez & Joni Mayer & Ming Ji & John P. Elder & Guada, 2019. "Evaluation of Store Environment Changes of an In-Store Intervention to Promote Fruits and Vegetables in Latino/Hispanic-Focused Food Stores," IJERPH, MDPI, vol. 17(1), pages 1-16, December.
    2. Amelie A. Hecht & Crystal L. Perez & Michele Polascek & Anne N. Thorndike & Rebecca L. Franckle & Alyssa J. Moran, 2020. "Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior," IJERPH, MDPI, vol. 17(20), pages 1-34, October.

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