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Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization

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  • František Pollák

    (Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Nemanická 436/7, 370 10 České Budějovice, Czech Republic
    Faculty of Business Management, University of Economics in Bratislava, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovakia)

  • Peter Markovič

    (Faculty of Business Management, University of Economics in Bratislava, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovakia)

  • Helena Majdúchová

    (Faculty of Business Management, University of Economics in Bratislava, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovakia)

Abstract

The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the environment of low-carbon economy. The aim of the study is the application of a standardized methodology for calculating the Total level of Online Reputation (TOR) to determine the market position of selected Electric Vehicles (EVs) compared to the market position of conventional Vehicles with Internal Combustion Engines (ICEVs) in the online environment. The research sample consists of the ten best-selling Vehicles and the ten best-selling Electric Vehicles in the world by sales in the year 2021. Based on the measurement results and the subsequent analysis of the context, it can be concluded that the EV market shows the parameters of a developing market not only from the point of view of sales but also in terms of the overall level of Online Reputation as such. At the same time, it is possible to point out a high geographical specificity and significant disproportionality of the EV market compared to ICEVs. From the overall market perspective, the future of cars in the EV category is still unclear, as building trust in low-carbon products is limited by historical tradition. The main representatives of the EV industry thus represent the first forays of the onset of the low-carbon era in individual transport. The description of the issue will require the monitoring of status indicators over time. The results of the presented study can thus serve as a baseline and methodological framework for further research of the adoption of low-carbon policies in common practice.

Suggested Citation

  • František Pollák & Peter Markovič & Helena Majdúchová, 2023. "Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization," Energies, MDPI, vol. 16(9), pages 1-24, April.
    • Handle: RePEc:gam:jeners:v:16:y:2023:i:9:p:3836-:d:1136666
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    References listed on IDEAS

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    1. František Pollák & Peter Markovič, 2022. "Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic," JRFM, MDPI, vol. 15(6), pages 1-18, June.
    2. Wong, Jin Boon & Zhang, Qin, 2022. "Stock market reactions to adverse ESG disclosure via media channels," The British Accounting Review, Elsevier, vol. 54(1).
    3. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    4. Mikołaj Bartłomiejczyk & Leszek Jarzebowicz & Roman Hrbáč, 2022. "Application of Traction Supply System for Charging Electric Cars," Energies, MDPI, vol. 15(4), pages 1-13, February.
    5. Patrick Reimers, 2021. "The Subsidized Green Revolution: The Impact of Public Incentives on the Automotive Industry to Promote Alternative Fuel Vehicles (AFVs) in the Period from 2010 to 2018," Energies, MDPI, vol. 14(18), pages 1-30, September.
    6. Sai Sudharshan Ravi & Muhammad Aziz, 2022. "Utilization of Electric Vehicles for Vehicle-to-Grid Services: Progress and Perspectives," Energies, MDPI, vol. 15(2), pages 1-27, January.
    7. Petr Pavlínek, 2020. "Restructuring and internationalization of the European automotive industry [Globalization and the death of the local firm? The automobile components sector in South Africa]," Journal of Economic Geography, Oxford University Press, vol. 20(2), pages 509-541.
    8. Mounce, Richard & Nelson, John D., 2019. "On the potential for one-way electric vehicle car-sharing in future mobility systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 120(C), pages 17-30.
    9. Biresselioglu, Mehmet Efe & Demirbag Kaplan, Melike & Yilmaz, Barbara Katharina, 2018. "Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 109(C), pages 1-13.
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    1. Jarmila Straková & Yaroslava Kostiuk, 2023. "Importance of Business Process Quality for Creating Added Value and Raising Reputation of Companies in Low-Carbon Economy," Energies, MDPI, vol. 16(17), pages 1-18, September.

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