Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
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DOI: 10.1016/j.jretconser.2022.103212
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- Ali, Nimra & Sheeraz, Muhammad, 2023. "How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 2(1), pages 51-70.
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Keywords
Loyalty program; Customer engagement; Perceived value; Brand loyalty; Loyalty program engagement behavior; Loyalty program loyalty;All these keywords.
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