IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v13y2020i3p732-d317878.html
   My bibliography  Save this article

Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey

Author

Listed:
  • Yash Chawla

    (Department of Operations Research and Business Intelligence, Faculty of Computer Science and Management, Wroclaw University of Science and Technology, 50-370 Wroclaw, Poland
    Current address: Wyb. Wyspianskiego 27, 50-370 Wroclaw, Poland.)

  • Anna Kowalska-Pyzalska

    (Department of Operations Research and Business Intelligence, Faculty of Computer Science and Management, Wroclaw University of Science and Technology, 50-370 Wroclaw, Poland
    Current address: Wyb. Wyspianskiego 27, 50-370 Wroclaw, Poland.)

  • Burcu Oralhan

    (Faculty of Economics and Administrative Sciences, Nuh Naci Yazgan University, Erkilet Dere Mah., 38170 Kocasinan, Turkey)

Abstract

Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world’s most newly industrialized country, is no different. Modernizing the current transmission grids to smart grids (SG) and the national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for the success of SG and SM, however, there have not been much studies done among Turkish electricity consumers. This purpose of this study is to fill this void, by detailing the attitudes, awareness and expectations among Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise awareness and knowledge through proper communication channels. The study has also revealed that a range of conventional and digital channels need to be actively used in order to enhance consumer willingness to accept SM. Increasing social interactions regarding SM is one of the key recommendations detailed by the authors.

Suggested Citation

  • Yash Chawla & Anna Kowalska-Pyzalska & Burcu Oralhan, 2020. "Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey," Energies, MDPI, vol. 13(3), pages 1-27, February.
  • Handle: RePEc:gam:jeners:v:13:y:2020:i:3:p:732-:d:317878
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/13/3/732/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1996-1073/13/3/732/
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Crispim, João & Braz, José & Castro, Rui & Esteves, Jorge, 2014. "Smart Grids in the EU with smart regulation: Experiences from the UK, Italy and Portugal," Utilities Policy, Elsevier, vol. 31(C), pages 85-93.
    2. Anna Kowalska-Pyzalska & Katarzyna Byrka, 2019. "Determinants of the Willingness to Energy Monitoring by Residential Consumers: A Case Study in the City of Wroclaw in Poland," Energies, MDPI, vol. 12(5), pages 1-20, March.
    3. McMichael, Megan & Shipworth, David, 2013. "The value of social networks in the diffusion of energy-efficiency innovations in UK households," Energy Policy, Elsevier, vol. 53(C), pages 159-168.
    4. Buchanan, Kathryn & Russo, Riccardo & Anderson, Ben, 2014. "Feeding back about eco-feedback: How do consumers use and respond to energy monitors?," Energy Policy, Elsevier, vol. 73(C), pages 138-146.
    5. Burchell, Kevin & Rettie, Ruth & Roberts, Tom C., 2016. "Householder engagement with energy consumption feedback: the role of community action and communications," Energy Policy, Elsevier, vol. 88(C), pages 178-186.
    6. Gans, Will & Alberini, Anna & Longo, Alberto, 2013. "Smart meter devices and the effect of feedback on residential electricity consumption: Evidence from a natural experiment in Northern Ireland," Energy Economics, Elsevier, vol. 36(C), pages 729-743.
    7. Anna Kowalska-Pyzalska, 2019. "Do Consumers Want to Pay for Green Electricity? A Case Study from Poland," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    8. Mani, Swaminathan & Dhingra, Tarun, 2012. "Diffusion of innovation model of consumer behaviour – Ideas to accelerate adoption of renewable energy sources by consumer communities in India," Renewable Energy, Elsevier, vol. 39(1), pages 162-165.
    9. Schleich, Joachim & Faure, Corinne & Klobasa, Marian, 2017. "Persistence of the effects of providing feedback alongside smart metering devices on household electricity demand," Energy Policy, Elsevier, vol. 107(C), pages 225-233.
    10. Kowalska-Pyzalska, Anna, 2018. "What makes consumers adopt to innovative energy services in the energy market? A review of incentives and barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 82(P3), pages 3570-3581.
    11. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    12. Kabalci, Yasin, 2016. "A survey on smart metering and smart grid communication," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 302-318.
    13. Gerpott, Torsten J. & Paukert, Mathias, 2013. "Determinants of willingness to pay for smart meters: An empirical analysis of household customers in Germany," Energy Policy, Elsevier, vol. 61(C), pages 483-495.
    14. Verbong, Geert P.J. & Beemsterboer, Sjouke & Sengers, Frans, 2013. "Smart grids or smart users? Involving users in developing a low carbon electricity economy," Energy Policy, Elsevier, vol. 52(C), pages 117-125.
    15. Yash Chawla & Anna Kowalska-Pyzalska, 2019. "Public Awareness and Consumer Acceptance of Smart Meters among Polish Social Media Users," Energies, MDPI, vol. 12(14), pages 1-27, July.
    16. Claudy, Marius C. & Michelsen, Claus & O'Driscoll, Aidan & Mullen, Michael R., 2010. "Consumer awareness in the adoption of microgeneration technologies: An empirical investigation in the Republic of Ireland," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(7), pages 2154-2160, September.
    17. Good, Nicholas & Ellis, Keith A. & Mancarella, Pierluigi, 2017. "Review and classification of barriers and enablers of demand response in the smart grid," Renewable and Sustainable Energy Reviews, Elsevier, vol. 72(C), pages 57-72.
    18. Foulds, Chris & Robison, Rosalyn A.V. & Macrorie, Rachel, 2017. "Energy monitoring as a practice: Investigating use of the iMeasure online energy feedback tool," Energy Policy, Elsevier, vol. 104(C), pages 194-202.
    19. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    20. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    21. Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
    22. Park, Chan-Kook & Kim, Hyun-Jae & Kim, Yang-Soo, 2014. "A study of factors enhancing smart grid consumer engagement," Energy Policy, Elsevier, vol. 72(C), pages 211-218.
    23. Yash Chawla & Anna Kowalska-Pyzalska & Paulo Duarte Silveira, 2019. "Marketing and communications channels for diffusion of smart meters in Portugal," HSC Research Reports HSC/19/05, Hugo Steinhaus Center, Wroclaw University of Technology.
    24. Weron, Tomasz & Kowalska-Pyzalska, Anna & Weron, Rafał, 2018. "The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 505(C), pages 591-600.
    25. Ellabban, Omar & Abu-Rub, Haitham, 2016. "Smart grid customers' acceptance and engagement: An overview," Renewable and Sustainable Energy Reviews, Elsevier, vol. 65(C), pages 1285-1298.
    26. Anna Kowalska-Pyzalska, 2018. "An Empirical Analysis of Green Electricity Adoption Among Residential Consumers in Poland," Sustainability, MDPI, vol. 10(7), pages 1-17, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    2. Anna Kowalska-Pyzalska & Katarzyna Byrka & Jakub Serek, 2020. "How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers," Energies, MDPI, vol. 13(18), pages 1-19, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Kowalska-Pyzalska & Katarzyna Byrka & Jakub Serek, 2020. "How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers," Energies, MDPI, vol. 13(18), pages 1-19, September.
    2. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    3. Yash Chawla & Anna Kowalska-Pyzalska, 2019. "Public Awareness and Consumer Acceptance of Smart Meters among Polish Social Media Users," Energies, MDPI, vol. 12(14), pages 1-27, July.
    4. Anna Kowalska-Pyzalska & Katarzyna Byrka, 2019. "Determinants of the Willingness to Energy Monitoring by Residential Consumers: A Case Study in the City of Wroclaw in Poland," Energies, MDPI, vol. 12(5), pages 1-20, March.
    5. Yash Chawla & Anna Kowalska-Pyzalska & Widayat Widayat, 2019. "Consumer Willingness and Acceptance of Smart Meters in Indonesia," Resources, MDPI, vol. 8(4), pages 1-23, November.
    6. Yash Chawla & Anna Kowalska-Pyzalska & Paulo Duarte Silveira, 2019. "Marketing and communications channels for diffusion of smart meters in Portugal," HSC Research Reports HSC/19/05, Hugo Steinhaus Center, Wroclaw University of Technology.
    7. Kowalska-Pyzalska, Anna, 2018. "What makes consumers adopt to innovative energy services in the energy market? A review of incentives and barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 82(P3), pages 3570-3581.
    8. Anna Kowalska-Pyzalska, 2016. "What makes consumers adopt to innovative energy services in the energy market?," HSC Research Reports HSC/16/09, Hugo Steinhaus Center, Wroclaw University of Technology.
    9. Weron, Tomasz & Kowalska-Pyzalska, Anna & Weron, Rafał, 2018. "The role of educational trainings in the diffusion of smart metering platforms: An agent-based modeling approach," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 505(C), pages 591-600.
    10. Batalla-Bejerano, Joan & Trujillo-Baute, Elisa & Villa-Arrieta, Manuel, 2020. "Smart meters and consumer behaviour: Insights from the empirical literature," Energy Policy, Elsevier, vol. 144(C).
    11. Neska, Ewa & Kowalska-Pyzalska, Anna, 2022. "Conceptual design of energy market topologies for communities and their practical applications in EU: A comparison of three case studies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 169(C).
    12. Fettermann, Diego Castro & Cavalcante, Caroline Gobbo Sá & Ayala, Néstor Fabián & Avalone, Marianne Costa, 2020. "Configuration of a smart meter for Brazilian customers," Energy Policy, Elsevier, vol. 139(C).
    13. Anna Kowalska-Pyzalska, 2018. "An Empirical Analysis of Green Electricity Adoption Among Residential Consumers in Poland," Sustainability, MDPI, vol. 10(7), pages 1-17, July.
    14. Anna Kowalska-Pyzalska, 2018. "An empirical analysis of green energy adoption among residential consumers in Poland," HSC Research Reports HSC/18/01, Hugo Steinhaus Center, Wroclaw University of Technology.
    15. Strong, Derek Ryan, 2017. "The Early Diffusion of Smart Meters in the US Electric Power Industry," Thesis Commons 7zprk, Center for Open Science.
    16. Eunice Espe & Vidyasagar Potdar & Elizabeth Chang, 2018. "Prosumer Communities and Relationships in Smart Grids: A Literature Review, Evolution and Future Directions," Energies, MDPI, vol. 11(10), pages 1-24, September.
    17. Norouzi, Farshid & Hoppe, Thomas & Elizondo, Laura Ramirez & Bauer, Pavol, 2022. "A review of socio-technical barriers to Smart Microgrid development," Renewable and Sustainable Energy Reviews, Elsevier, vol. 167(C).
    18. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2020. "How much Polish consumers know about alternative fuel vehicles?," WORking papers in Management Science (WORMS) WORMS/20/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    19. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2021. "How Much Polish Consumers Know about Alternative Fuel Vehicles? Impact of Knowledge on the Willingness to Buy," Energies, MDPI, vol. 14(5), pages 1-19, March.
    20. Gonçalves, Luisa & Patrício, Lia, 2022. "From smart technologies to value cocreation and customer engagement with smart energy services," Energy Policy, Elsevier, vol. 170(C).

    More about this item

    Keywords

    smart meters; consumer knowledge; Turkish electricity market; social acceptance; social media;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:13:y:2020:i:3:p:732-:d:317878. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.