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Tackling Uncertainty through Business Plan Analysis—A Case Study on Citrus Waste Valorisation in the South of Italy

Author

Listed:
  • Annalisa Ferrari

    () (Department of Law and Economics, Unitelma-Sapienza, University of Rome, 00161 Rome, Italy)

  • Piergiuseppe Morone

    () (Department of Law and Economics, Unitelma-Sapienza, University of Rome, 00161 Rome, Italy)

  • Valentina E. Tartiu

    () (TIK Centre for Technology, Innovation and Culture, University of Oslo, 0851 Oslo, Norway)

Abstract

The paper addresses issues related to the citrus waste valorisation process and its inherent uncertainties from the perspective of a new and innovative firm. Thus, we investigate the relevance/role of a business plan analysis in developing a new business (new biobased value chains) in the case of citrus waste valorisation. We look primarily at the inherent uncertainty associated with the start-up phase of a new business aimed at producing and wholesaling semi-finished products derived from the recovery of citrus waste in southern Italy. In order to do so, we use a qualitative case study approach focusing on a small citrus waste valorisation firm located in Calabria, using Agro Management Development (AMD) as a unit of analysis. The choice of this research setting is not random, given the fact that many companies from the Mediterranean are trying to engage in activities to valorise citrus waste deriving from production value chains. The main findings of our analysis can be summarized as follows: (i) focusing primarily on one area of uncertainty ( i.e. , market uncertainty) might undermine chances of success, as it could indicate an incomplete business strategy to stakeholders, hence hindering their willingness to commit to a new entrepreneurial initiative; (ii) although a business plan could be an effective way to narrow down uncertainty for a new innovative firm, it should be properly customised in order to address all relevant dimensions of uncertainty. Indeed, an insufficiently developed plan might be counterproductive, revealing (for instance, to possible investors) an inadequate strategy for facing and solving emerging problems, therefore putting the whole business project at risk.

Suggested Citation

  • Annalisa Ferrari & Piergiuseppe Morone & Valentina E. Tartiu, 2016. "Tackling Uncertainty through Business Plan Analysis—A Case Study on Citrus Waste Valorisation in the South of Italy," Agriculture, MDPI, Open Access Journal, vol. 6(1), pages 1-12, January.
  • Handle: RePEc:gam:jagris:v:6:y:2016:i:1:p:5-:d:62486
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    References listed on IDEAS

    as
    1. Chwolka, Anne & Raith, Matthias G., 2012. "The value of business planning before start-up — A decision-theoretical perspective," Journal of Business Venturing, Elsevier, vol. 27(3), pages 385-399.
    2. Hodgson, Geoffrey M, 1997. "The Ubiquity of Habits and Rules," Cambridge Journal of Economics, Oxford University Press, vol. 21(6), pages 663-684, November.
    3. David Dequech, 2011. "Uncertainty: A Typology and Refinements of Existing Concepts," Journal of Economic Issues, Taylor & Francis Journals, vol. 45(3), pages 621-640.
    4. Attahir Yusuf & Robert O. Nyomori, 2002. "Uncertainty, Planning Sophistication and Performance in Small New Zealand Firms," The Journal of Entrepreneurship, Entrepreneurship Development Institute of India, vol. 11(1), pages 1-19, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    uncertainty; business plan; citrus waste valorisation;

    JEL classification:

    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q14 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Finance
    • Q15 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Land Ownership and Tenure; Land Reform; Land Use; Irrigation; Agriculture and Environment
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

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