IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i11p2067-d1269023.html
   My bibliography  Save this article

Intelligent Hog Farming Adoption Choices Using the Unified Theory of Acceptance and Use of Technology Model: Perspectives from China’s New Agricultural Managers

Author

Listed:
  • Jiannan Wang

    (College of Economics and Management, South China Agricultural University, Guangzhou 510642, China)

  • Shaoning Zhang

    (School of Insurance, Guangdong University of Finance, Guangzhou 510521, China)

  • Lezhu Zhang

    (College of Economics and Management, South China Agricultural University, Guangzhou 510642, China)

Abstract

This research delves into the intricacies of decision-making processes underpinning the willingness to upgrade technology within the burgeoning domain of intelligent pig farming in China, employing the UTAUT model to scrutinize how various determinants sway upgrade willingness and the ensuing behavioral modification. By applying the UTAUT model to intelligent pig farming, the inquiry evaluates the impact of performance expectations, effort expectations, social influence, and contributory factors on upgrade willingness and behavior, with data amassed from assorted novel agricultural management entities in China. The findings unveil that performance and effort expectations, social influence, and contributory factors have a favorable influence on upgrade willingness, while contributory factors, alongside the augmentation of upgrade willingness, positively affect upgraded behavior. This inquiry underscores the multifaceted interaction of factors guiding technological upgrade verdicts in intelligent pig farming, furnishing invaluable insights for comprehending technology adoption in agriculture. It lays a groundwork for devising strategies to spur technological advancements, harboring potential for wider applications across varied agricultural vistas.

Suggested Citation

  • Jiannan Wang & Shaoning Zhang & Lezhu Zhang, 2023. "Intelligent Hog Farming Adoption Choices Using the Unified Theory of Acceptance and Use of Technology Model: Perspectives from China’s New Agricultural Managers," Agriculture, MDPI, vol. 13(11), pages 1-22, October.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:11:p:2067-:d:1269023
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/11/2067/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/11/2067/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Junjin Chen & Hong Zhou, 2023. "The Role of Contract Farming in Green Smart Agricultural Technology," Sustainability, MDPI, vol. 15(13), pages 1-14, July.
    2. Jinyang Cai & Yu Hong & Meifang Zhou & Ruifa Hu & Fengxiang Ding, 2023. "Farmer field school participation and exit decisions in hog production: A case study from Beijing," Agribusiness, John Wiley & Sons, Ltd., vol. 39(2), pages 549-563, March.
    3. Qiao, Fangbin & Huang, Jikun & Wang, Dan & Liu, Huaiju & Lohmar, Bryan, 2016. "China's hog production: From backyard to large-scale," China Economic Review, Elsevier, vol. 38(C), pages 199-208.
    4. Ball, Sheryl & Katz, Benjamin & Li, Flora & Smith, Alec, 2023. "The effect of cognitive load on economic decision-making: a replication attempt," Journal of Economic Behavior & Organization, Elsevier, vol. 210(C), pages 226-242.
    5. Espérance Zossou & Rose Fiamohe & Simple Davo Vodouhe & Matty Demont, 2022. "Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 806-825, September.
    6. Ayorinde Ogunyiola & Maaz Gardezi, 2022. "Restoring sense out of disorder? Farmers’ changing social identities under big data and algorithms," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(4), pages 1451-1464, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chunlei Li & Tao Feng & Gangyi Wang & Amètépé Nathanaël Beauclair Anani, 2025. "How economic policy uncertainty affect the scale-up of hog breeding in China?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 71(4), pages 203-217.
    2. Chunlei Li & Gangyi Wang & Yuzhuo Shen & Anani Amètépé Nathanaël Beauclair, 2024. "The Effect of Hog Futures in Stabilizing Hog Production," Agriculture, MDPI, vol. 14(3), pages 1-16, February.
    3. Fiamohe, R. & Agossadou, A.J. & Kinkpe, T., 2018. "Contribution of improved processing equipment to rice value chain upgrading in West Africa: Evidence from Benin," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275966, International Association of Agricultural Economists.
    4. Xiankai Lei & Dongmei Yang, 2025. "Cultivating Green Champions: The Role of High-Quality Farmer Training in Sustainable Agriculture," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 2016-2046, March.
    5. Michael Delgado & Meilin Ma & H. Holly Wang, 2021. "Exploring Spatial Price Relationships: The Case of African Swine Fever in China," NBER Chapters, in: Risks in Agricultural Supply Chains, National Bureau of Economic Research, Inc.
    6. Luwen Cui & Weiwei Wang, 2023. "Factors Affecting the Adoption of Digital Technology by Farmers in China: A Systematic Literature Review," Sustainability, MDPI, vol. 15(20), pages 1-14, October.
    7. Fahmida Laghari & Farhan Ahmed & Babar Ansari & Paulo Jorge Silveira Ferreira, 2025. "Agricultural Land, Sustainable Food and Crop Productivity: An Empirical Analysis on Environmental Sustainability as a Moderator from the Economy of China," Sustainability, MDPI, vol. 17(5), pages 1-41, February.
    8. Caitlin L. Herrington & Mywish K. Maredia & David L. Ortega & Victor Taleon & Ekin Birol & Md Abdur Rouf Sarkar & Md Shajedur Rahaman, 2023. "Rural Bangladeshi consumers’ (un)willingness to pay for low‐milled rice: Implications for zinc biofortification," Agricultural Economics, International Association of Agricultural Economists, vol. 54(1), pages 5-22, January.
    9. Kuhn, Lena & Balezentis, Tomas & Hou, Lingling & Wang, Dan, 2020. "Technical and environmental efficiency of livestock farms in China: A slacks-based DEA approach," China Economic Review, Elsevier, vol. 62(C).
    10. Gustafson, Christopher R. & Champetier, Antoine, 2024. "Information Choice vs. Exposure: An Experiment Examining the Impact of Honey Fraud Information on Consumer Valuation," 2024 Annual Meeting, July 28-30, New Orleans, LA 343750, Agricultural and Applied Economics Association.
    11. Wang, Yixuan & Desai, Saumya & Kemmerling, Leonie & Trmcic, Aljosa & Wiedmann, Martin & Adalja, Aaron A., 2024. "Dynamic pricing to reducing dairy food waste: Evidence from lab and grocery store experiments," 2024 Annual Meeting, July 28-30, New Orleans, LA 343665, Agricultural and Applied Economics Association.
    12. Jinyang Cai & Fengxiang Ding & Yu Hong & Ruifa Hu, 2021. "An Impact Analysis of Farmer Field Schools on Hog Productivity: Evidence from China," Agriculture, MDPI, vol. 11(10), pages 1-14, October.
    13. Gustafson, Christopher R. & Meerza, Syed Imran Ali, 2023. "The Impact of Information on Valuation in Experimental Auctions: A Comparison of Between and Within Subject Designs," OSF Preprints 3g4m5, Center for Open Science.
    14. Yanhu Bai & Cong Zhu & Jianli Luo & Xiaomin Zou, 2025. "How Can Science and Technology Backyards Lead Smallholder Farmers Toward Green Transformation? An Evolutionary Game Analysis of a Tripartite Interaction," Sustainability, MDPI, vol. 17(13), pages 1-28, June.
    15. Unay‐Gailhard, İlkay & Brennan, Mark A., 2023. "Young farmers in “The New World of Work”: The contribution of new media to the work engagement and professional identities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88(2), pages 426-460.
    16. Carol Richards & Rudolf Messner & Vaughan Higgins, 2025. "Digital technology and on-farm responses to climate shocks: exploring the relations between producer agency and the security of food production," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 42(1), pages 53-67, March.
    17. repec:ags:aaea22:335501 is not listed on IDEAS
    18. Ayorinde Ogunyiola & Ryan Stock & Maaz Gardezi, 2025. "Precision agriculture and the future of agrarian labor in the US food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 42(1), pages 383-403, March.
    19. Ma, Meilin & Delgado, Michael S. & Wang, H. Holly, 2024. "Risk, arbitrage, and spatial price relationships: Insights from China's hog market under the African Swine Fever," Journal of Development Economics, Elsevier, vol. 166(C).
    20. Xiaoheng Zhang & Feng Chu & Xiaohua Yu & Yingheng Zhou & Xu Tian & Xianhui Geng & Jinyang Yang, 2017. "Changing Structure and Sustainable Development for China’s Hog Sector," Sustainability, MDPI, vol. 9(1), pages 1-15, January.
    21. Ma, Meilin & Wang, H. Holly & Hua, Yizhou & Qin, Fei & Yang, Jing, 2021. "African swine fever in China: Impacts, responses, and policy implications," Food Policy, Elsevier, vol. 102(C).

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:11:p:2067-:d:1269023. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.