IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v12y2022i3p77-d856931.html
   My bibliography  Save this article

U.S. Election 2020: Intentions to Participate in Political Crowdfunding during COVID-19 Pandemic

Author

Listed:
  • Hasnan Baber

    (Abu Dhabi School of Management, Abu Dhabi 6844, United Arab Emirates)

  • Riri Kusumarani

    (National Research and Innovation Agency, Jakarta 10340, Indonesia)

  • Hongwei (Chris) Yang

    (Department of Communication, Appalachian State University, Boone, NC 28607, USA)

Abstract

Participation in the political process is the fundamental right and responsibility of a citizen. Online political participation has gained popularity as it is convenient and effective. Political crowdfunding helps political candidates and parties pledge funds, usually small, from a large population and seek support through marketing campaigns during elections. In November 2020, when there were presidential elections in the US and the world was facing a global pandemic from COVID-19, political crowdfunding was a helpful method to communicate the political agenda and seek funding. The study aims to examine the intentions of US citizens to participate in political crowdfunding amid the COVID-19 pandemic. The study will integrate two models—the theory of planned behavior and civic voluntarism model—to check intentions and, in addition, the influence of COVID-19. The data were collected from 529 respondents from the US before the elections. The data were analyzed through a partial least squared structural equation modeling technique with SmartPLS 3.2. The results suggested that political efficacy and online community engagement have a positive influence on the intention to participate in political crowdfunding. Further, all three factors of TPB have a significant positive influence on intention. The perceived threat variable of COVID-19 does impact the attitude towards political crowdfunding. The study will be helpful for crowdfunding platforms and political contenders to examine the factors that can help them to seek maximum funds from the public and, at the same time, examine the effectiveness of their political communications.

Suggested Citation

  • Hasnan Baber & Riri Kusumarani & Hongwei (Chris) Yang, 2022. "U.S. Election 2020: Intentions to Participate in Political Crowdfunding during COVID-19 Pandemic," Administrative Sciences, MDPI, vol. 12(3), pages 1-22, July.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:3:p:77-:d:856931
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/12/3/77/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/12/3/77/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shneor, Rotem & Munim, Ziaul Haque, 2019. "Reward crowdfunding contribution as planned behaviour: An extended framework," Journal of Business Research, Elsevier, vol. 103(C), pages 56-70.
    2. John M. Barrios & Yael Hochberg, 2020. "Risk Perception Through the Lens of Politics in the Time of the COVID-19 Pandemic," NBER Working Papers 27008, National Bureau of Economic Research, Inc.
    3. Valentino Larcinese, 2007. "Does political knowledge increase turnout? Evidence from the 1997 British general election," Public Choice, Springer, vol. 131(3), pages 387-411, June.
    4. Camille Lacan & Pierre Desmet, 2017. "Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets," Post-Print hal-02132606, HAL.
    5. Stevenson, Regan M. & Ciuchta, Michael P. & Letwin, Chaim & Dinger, Jenni M. & Vancouver, Jeffrey B., 2019. "Out of control or right on the money? Funder self-efficacy and crowd bias in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(2), pages 348-367.
    6. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Applied Economics, Taylor & Francis Journals, vol. 49(57), pages 5802-5813, December.
    7. Levin-Waldman, Oren M., 2013. "Income, civic participation and achieving greater democracy," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 43(C), pages 83-92.
    8. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Post-Print hal-01610943, HAL.
    9. Todd Landman & Luca Di Gennaro Splendore, 2020. "Pandemic democracy: elections and COVID-19," Journal of Risk Research, Taylor & Francis Journals, vol. 23(7-8), pages 1060-1066, August.
    10. Brady, Henry E. & Verba, Sidney & Schlozman, Kay Lehman, 1995. "Beyond SES: A Resource Model of Political Participation," American Political Science Review, Cambridge University Press, vol. 89(2), pages 271-294, June.
    11. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Grenoble Ecole de Management (Post-Print) hal-01610943, HAL.
    12. Baber, Hasnan, 2020. "Intentions to participate in political crowdfunding- from the perspective of civic voluntarism model and theory of planned behavior," Technology in Society, Elsevier, vol. 63(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luisa Faust & Maura Kolbe & Sasan Mansouri & Paul P. Momtaz, 2022. "The Crowdfunding of Altruism," JRFM, MDPI, vol. 15(3), pages 1-29, March.
    2. Stan Oana Mara & Fanea-Ivanovici Mina, 2019. "Time to act: discourse on time in crowdfunding for social entrepreneurship project," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1162-1172, May.
    3. Sirine Zribi, 2022. "Effects of social influence on crowdfunding performance: implications of the covid-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    4. Nguyen, Loan T.Q. & Hoang, Thinh G. & Do, Linh H. & Ngo, Xuan T. & Nguyen, Phuong H.T. & Nguyen, Giang D.L. & Nguyen, Giang N.T., 2021. "The role of blockchain technology-based social crowdfunding in advancing social value creation," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    5. Hörisch, Jacob & Tenner, Isabell, 2020. "How environmental and social orientations influence the funding success of investment-based crowdfunding: The mediating role of the number of funders and the average funding amount," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    6. Susana Bernardino & J. Freitas Santos, 2020. "Crowdfunding: An Exploratory Study on Knowledge, Benefits and Barriers Perceived by Young Potential Entrepreneurs," JRFM, MDPI, vol. 13(4), pages 1-24, April.
    7. Christian Handke & Carolina Dalla Chiesa, 2022. "The art of crowdfunding arts and innovation: the cultural economic perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 249-284, June.
    8. Crosby, Paul & McKenzie, Jordi, 2021. "Should subscription-based content creators display their earnings on crowdfunding platforms? Evidence from Patreon," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    9. Baber, Hasnan, 2020. "Intentions to participate in political crowdfunding- from the perspective of civic voluntarism model and theory of planned behavior," Technology in Society, Elsevier, vol. 63(C).
    10. Penz, R. Frederic & Hörisch, Jacob & Tenner, Isabell, 2022. "Investors in environmental ventures want good money—and a clean conscience: How framing, interest rates, and the environmental impact of crowdlending projects influence funding decisions," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    11. Yasir Shahab & Yasir Riaz & Collins G. Ntim & Zhiwei Ye & Qingjing Zhang & Ran Feng, 2021. "Online feedback and crowdfunding finance in China," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(3), pages 4634-4652, July.
    12. Poy, Samuele & Schüller, Simone, 2016. "Internet and Voting in the Web 2.0 Era: Evidence from a Local Broadband Policy," IZA Discussion Papers 9991, Institute of Labor Economics (IZA).
    13. Myung Ja Kim & C. Michael Hall, 2019. "Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 11(24), pages 1-23, December.
    14. Julia Neuhaus & Andrew Isaak & Denefa Bostandzic, 2022. "Million dollar personality: a systematic literature review on personality in crowdfunding," Management Review Quarterly, Springer, vol. 72(2), pages 309-345, June.
    15. Esben Hogh & Martin Vinæs Larsen, 2016. "Can Information Increase Turnout in European Parliament Elections? Evidence from a Quasi-experiment in Denmark," Journal of Common Market Studies, Wiley Blackwell, vol. 54(6), pages 1495-1508, November.
    16. Shneor, Rotem & Zhao, Liang & Fabian Michael Goedecke, Jann, 2023. "On relationship types, their strength, and reward crowdfunding backer behavior," Journal of Business Research, Elsevier, vol. 154(C).
    17. A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023. "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-23, December.
    18. Li, Liangqiang & Yang, Liang & Zhao, Meng & Liao, Miyan & Cao, Yunzhong, 2022. "Exploring the success determinants of crowdfunding for cultural and creative projects: An empirical study based on signal theory," Technology in Society, Elsevier, vol. 70(C).
    19. Mohd Khairy Kamarudin & Nur Izzati Mohamad Norzilan & Fatin Nur Ainaa Mustaffa & Masyitah Khidzir & Suhaili Alma’amun & Nasrul Hisyam Nor Muhamad & Mohd Fauzi Abu-Hussin & Nurul Izzah Noor Zainan & Ab, 2023. "Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    20. Fouz Khalid, 2020. "Factor Affecting Investment Behavior: Mediating Role of Self-Efficacy," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 5(2), pages 112-125, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:12:y:2022:i:3:p:77-:d:856931. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.