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Mercati reali vs mercati virtuali? Uscire dalla crisi ripensando gli spazi della relazione con il consumatore

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  • Monica Calcagno
  • Francesco Casarin

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  • Monica Calcagno & Francesco Casarin, 2014. "Mercati reali vs mercati virtuali? Uscire dalla crisi ripensando gli spazi della relazione con il consumatore," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 13-17.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-003002
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    References listed on IDEAS

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    1. Marek Korczynski & Ursula Ott, 2004. "When Production and Consumption Meet: Cultural Contradictions and the Enchanting Myth of Customer Sovereignty," Journal of Management Studies, Wiley Blackwell, vol. 41(4), pages 575-599, June.
    2. Monica Calcagno & Sergio Faccipieri & Elena Rocco, 2005. "Consumo culturale "di massa" e nuove forme di offerta: il caso Linea d'Ombra," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 495-514.
    3. Tommaso Pucci & Christian Simoni & Lorenzo Zanni, 2013. "Modelli di business e strategie di marketing nelle medie imprese. La gestione della crisi tra continuit? e cambiamento," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 25-45.
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