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Online business social network e strumenti per la gestione delle relazioni di business nelle PMI

Author

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  • Lidia Galano
  • Lucia Marchegiani

Abstract

Lo sviluppo tecnologico negli ultimi anni ha creato nuove opportunit? di business per le imprese rendendo pi? efficienti i processi interni alle organizzazioni e consentendo di individuare nuovi e pi? potenti strumenti per condurre e sviluppare business di successo. L?accelerazione del Web 2.0 ha fatto emergere aspetti gestionali e di marketing circa la possibilit? di superare gli schemi di commercializzazione di tipo push attraverso strumenti tecnologici innovativi Internet-based. Il nostro articolo mette in evidenza come uno strumento di tipo Business Social Network possa aiutare le PMI a consolidare una valida Social Media Strategy e migliorare il proprio network di relazioni.

Suggested Citation

  • Lidia Galano & Lucia Marchegiani, 2013. "Online business social network e strumenti per la gestione delle relazioni di business nelle PMI," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 59-82.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-002004
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    References listed on IDEAS

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    Cited by:

    1. Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.

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