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Merger&Acquisitions (M&As) e alliances delle imprese crocieristiche: un?analisi delle determinanti strategiche

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  • Lara Penco
  • Giorgia Profumo

Abstract

Il presente contributo si propone di studiare le determinanti strategiche che stanno alla base delle operazioni di Mergers and Acquisitions (M&As) e delle alleanze interaziendali, quali modalit? di implementazione della crescita delle imprese. Viene proposto, in particolare, un modello teorico interpretativo dei driver di crescita esterna basato su due dimensioni: (1) il livello di rischiosit? e di complessit? del business; (2) la centralit? delle risorse e delle competenze che vengono acquisite dall?impresa che realizza la strategia. Il modello teorico ? stato poi applicato al settore crocieristico, mediante un?analisi qualitativa basata su tre case-study, ovvero sulle imprese leader Carnival Cruise, Royal Caribbean e Star Cruise-Norvegian Cruise Line. Il settore crocieristico ? un campo privilegiato per studiare le determinanti alla base delle decisioni attuative della strategie, poich? ? stato contraddistinto negli ultimi anni da ondate di fusioni e acquisizioni, nonch? da numerose partnership strategiche attivate dalle cruise company con attori del sistema del valore crocieristico. I risultati hanno mostrato come le imprese crocieristiche abbiano nel tempo modificato le proprie modalit? di implementazione delle strategie, essendo cambiate le motivazioni di natura strategica.

Suggested Citation

  • Lara Penco & Giorgia Profumo, 2016. "Merger&Acquisitions (M&As) e alliances delle imprese crocieristiche: un?analisi delle determinanti strategiche," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2016(2), pages 237-264.
    • Handle: RePEc:fan:ededed:v:html10.3280/ed2016-002002
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    More about this item

    Keywords

    Fusioni e acquisizioni; alleanze; settore crocieristico;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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