IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxivy2021i2bp743-761.html
   My bibliography  Save this article

The Impact of Digital Technology Platforms on Business Models in the Context of Consumer-Driven Processes

Author

Listed:
  • Krzysztof Bartczak

Abstract

Purpose: The article addresses issues related to the impact of digital technology platforms on changes in contemporary business models. In this respect, the main focus of attention is the models co-created by customers. Design/Methodology/Approach: The article is based on literature considerations and our research results. These studies were carried out in 2019 on a group of 120 Polish companies and concerning aspects related to the scope and role of digital technology platforms in business operations, including the attitudes demonstrated towards these platforms by the management of the surveyed companies. The article includes a model of such attitudes, built as a result of the conducted research. Findings: As part of the issues raised, it was found that current business models are undergoing a significant transformation, meaning that they are increasingly based on innovative solutions and are created by consumers themselves. Practical Implications: In this respect, an emphasis is placed on the critical role of digital technology platforms because providing a basis for establishing close relationships between the different actors and promoting innovation contributes to implementing changes in business models. Originality/Value: The article discusses a model for measuring attitudes towards digital technology platforms.

Suggested Citation

  • Krzysztof Bartczak, 2021. "The Impact of Digital Technology Platforms on Business Models in the Context of Consumer-Driven Processes," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 743-761.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:2b:p:743-761
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/2262/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
    2. Hal R. Varian, 2005. "Copying and Copyright," Journal of Economic Perspectives, American Economic Association, vol. 19(2), pages 121-138, Spring.
    3. repec:dar:wpaper:64420 is not listed on IDEAS
    4. Brousseau Eric & Penard Thierry, 2007. "The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms," Review of Network Economics, De Gruyter, vol. 6(2), pages 1-34, June.
    5. Gawer, Annabelle, 2014. "Bridging differing perspectives on technological platforms: Toward an integrative framework," Research Policy, Elsevier, vol. 43(7), pages 1239-1249.
    6. repec:dau:papers:123456789/7127 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Krzysztof Bartczak & Stanislaw Lobejko, 2021. "An Innovative Model for Measuring Attitudes towards Digital Technology Platforms," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 249-270.
    2. Xing Wan & Javier Cenamor & Geoffrey Parker & Marshall Van Alstyne, 2017. "Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective," Sustainability, MDPI, vol. 9(5), pages 1-18, May.
    3. Benedict J. Drasch & Gilbert Fridgen & Tobias Manner-Romberg & Fenja M. Nolting & Sven Radszuwill, 2020. "The token’s secret: the two-faced financial incentive of the token economy," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 557-567, September.
    4. Ramaswamy, Venkat & Ozcan, Kerimcan, 2018. "What is co-creation? An interactional creation framework and its implications for value creation," Journal of Business Research, Elsevier, vol. 84(C), pages 196-205.
    5. Claude Paraponaris, 2017. "Plateformes numériques, conception ouverte et emploi," Post-Print halshs-01614430, HAL.
    6. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    7. Alhassan Abdul-Wakeel Karakara & Evans Osabuohien, 2020. "ICT adoption, competition and innovation of informal firms in West Africa: a comparative study of Ghana and Nigeria," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(3), pages 397-414, June.
    8. Oleg Curbatov, 2013. "The 'Knowledge Marketing': A New Trend In A Management Science World," Post-Print hal-01509370, HAL.
    9. John A. Mathews, 2020. "Schumpeterian economic dynamics of greening: propagation of green eco-platforms," Journal of Evolutionary Economics, Springer, vol. 30(4), pages 929-948, September.
    10. Yuliya Snihur & Llewellyn D. W. Thomas & Robert A. Burgelman, 2018. "An Ecosystem‐Level Process Model of Business Model Disruption: The Disruptor's Gambit," Journal of Management Studies, Wiley Blackwell, vol. 55(7), pages 1278-1316, November.
    11. Spaniol, Matthew J. & Rowland, Nicholas J., 2022. "Business ecosystems and the view from the future: The use of corporate foresight by stakeholders of the Ro-Ro shipping ecosystem in the Baltic Sea Region," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    12. Peter E. Harland & Zakir Uddin & Sven Laudien, 2020. "Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective," Review of Managerial Science, Springer, vol. 14(1), pages 137-158, February.
    13. Christian Rammer & Gastón P Fernández & Dirk Czarnitzki, 2021. "Artificial Intelligence and Industrial Innovation: Evidence from Firm-Level Data," Working Papers of Department of Economics, Leuven 674605, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
    14. Francisco Alcalá & Miguel González‐Maestre, 2012. "Artistic Creation and Intellectual Property: A Professional Career Approach," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(3), pages 633-672, September.
    15. Mara Del Baldo & Maria-Gabriella Baldarelli, 2017. "Renewing and improving the business model toward sustainability in theory and practice," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-13, December.
    16. Christian Bartelheimer, Philipp zur Heiden, Hedda Lüttenberg, Daniel Beverungen, 2021. "Systematizing the Lexicon of Platforms in Information Systems: A Data-Driven Study," Working Papers Dissertations 79, Paderborn University, Faculty of Business Administration and Economics.
    17. Amel Attour & Pierre Barbaroux, 2015. "Le rôle des processus de connaissances dans le cycle de vie d'un écosystème d'affaires," Post-Print halshs-01244401, HAL.
    18. Angela Garcia Calvo & Martin Kenney & John Zysman, 2023. "Understanding work in the online platform economy: the narrow, the broad, and the systemic perspectives," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 32(4), pages 795-814.
    19. Kristelia García & James Hicks & Justin McCrary, 2020. "Copyright and Economic Viability: Evidence from the Music Industry," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 17(4), pages 696-721, December.
    20. Inoue, Yuki & Tsujimoto, Masaharu, 2018. "New market development of platform ecosystems: A case study of the Nintendo Wii," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 235-253.

    More about this item

    Keywords

    Model; business model; digital technology platforms; innovation; consumer.;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiv:y:2021:i:2b:p:743-761. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.