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Typology and Models of Cruise Travellers’ Consumption in Coastal Tourist Destinations

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  • Joanna Kizielewicz

Abstract

Purpose: The aim of this study is to identify the typology of cruise travellers taking into account the consumer behaviour in the coastal destinations related to various functions performed on the cruise tourism market, and also to present models of consumption and mathematical formulas which allow to estimate the total travellers’ spending, The research questions are as follows: 1) What are the types of consumers on the cruising market? 2) What are the types of cruise tourist destinations (CTD)? 3) What functions are performed by cruise travellers in various CTD? 4) How can we calculate the cruise travellers’ total expenditures? Design/Methodology/Approach: The research methods applied are literature review, exploration method of data, desk research and comparative analysis. Findings: The study showed a gap in consumer consumption on cruising market regarding cruise travellers’ expenditures incurred before and after a cruise voyage. This makes it difficult to estimate the total cruise travellers’ expenditures connected with an idea of “cruise voyage”. This also obviously has an impact on the difficulties in estimating revenues from cruise travels not only for travellers’ places of residence but also for the reception areas. Furthermore, there is still insufficient data on cruise travellers’ expenditures on board cruise ships which are not included in a tourist package. Analyses indicate that cruise travellers bear much more higher costs related to their cruise voyage, than they expected or were unaware of it. Practical Implications: The results of the foregoing may constitute an interesting source of information for tour-operators, cruise companies and local authorities in coastal tourist destinations Originality/Value: The review of the most important publications on consumption related to services and consumption modelling, including publications on the tourist market, has showed that there is a gap in literature when it comes to theoretical models of consumption and typology of tourists on the cruise tourism market. The knowledge of consumption models is important in assessment of economic effects generated from tourist service in coastal regions.

Suggested Citation

  • Joanna Kizielewicz, 2020. "Typology and Models of Cruise Travellers’ Consumption in Coastal Tourist Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 679-698.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:3:p:679-698
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    References listed on IDEAS

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    1. Johnson, David, 2002. "Environmentally sustainable cruise tourism: a reality check," Marine Policy, Elsevier, vol. 26(4), pages 261-270, July.
    2. Esther Vayá & José Ramón García & Joaquim Murillo & Javier Romaní & Jordi Suriñach, 2016. "“Economic Impact of Cruise Activity: The Port of Barcelona”," AQR Working Papers 201609, University of Barcelona, Regional Quantitative Analysis Group, revised Nov 2016.
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    4. Hung, Kam & Petrick, James F., 2011. "Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale," Tourism Management, Elsevier, vol. 32(2), pages 386-393.
    5. Mirela Mazilu & Sabina Mitroi, 2010. "Demographic, Social, Economic And Geographic Features – Shaping Factors Of The Tourist Market," Romanian Economic Business Review, Romanian-American University, vol. 5(1), pages 159-166, March.
    6. Butt, Nickie, 2007. "The impact of cruise ship generated waste on home ports and ports of call: A study of Southampton," Marine Policy, Elsevier, vol. 31(5), pages 591-598, September.
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    Cited by:

    1. Tomczyk, Arkadiusz T. & Buhalis, Dimitrios & Fan, Daisy X.F. & Williams, Nigel L., 2022. "Price-personalization: Customer typology based on hospitality business," Journal of Business Research, Elsevier, vol. 147(C), pages 462-476.

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    More about this item

    Keywords

    Tour-operators; cruise companies and local authorities in coastal tourist destinations.;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L99 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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