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What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities

Author

Listed:
  • Toger Marina

    (1 Uppsala University, Sweden)

  • Östh John

    (2 Oslo Metropolitan University, Norway)

  • Persson Sabine Gebert

    (3 Uppsala University, Sweden)

Abstract

Using tracking technologies to measure revealed preferences can help detect locations with potential for further expansion or with risks of tourism overgrowth and consequential externalities. Understanding consumer behavior in spatio-temporal dimensions can reveal what contextual factors influence the consumption of a destination. This paper aims to contribute to knowledge on behavior-based segmentation by disaggregating spatial behavior of tourists in an intra-destination context. Behaviors were explored focusing on cruise tourists in Visby using GPS loggers and a gridded sighting experience dataset. To identify points of interest, tourists’ indicated their liking using GPS click-loggers. The results were compared to the spatial distribution of visible amenities and through a stepwise method, behavior-based segments grounded in movements and positive emotions were derived. The paper contributes to previous research on intra-destination tourist mobility by developing a method for identifying revealed behavior, and developing segments that can be used to match tourist interests to distribution of amenities. The method aims to provide stakeholders with tools that can facilitate their strategic management and marketing of a destination.

Suggested Citation

  • Toger Marina & Östh John & Persson Sabine Gebert, 2023. "What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities," Economic Themes, Sciendo, vol. 61(1), pages 63-84, March.
    • Handle: RePEc:vrs:ecothe:v:61:y:2023:i:1:p:63-84:n:1
    DOI: 10.2478/ethemes-2023-0004
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    References listed on IDEAS

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    1. Shoval, Noam & Kahani, Alon & De Cantis, Stefano & Ferrante, Mauro, 2020. "Impact of incentives on tourist activity in space-time," Annals of Tourism Research, Elsevier, vol. 80(C).
    2. Mauro Ferrante & Stefano De Cantis & Noam Shoval, 2018. "A general framework for collecting and analysing the tracking data of cruise passengers at the destination," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(12), pages 1426-1451, August.
    3. De Cantis, Stefano & Ferrante, Mauro & Kahani, Alon & Shoval, Noam, 2016. "Cruise passengers' behavior at the destination: Investigation using GPS technology," Tourism Management, Elsevier, vol. 52(C), pages 133-150.
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    More about this item

    Keywords

    Tourism; behaviour-based segmentation; GPS; amenities;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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