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Bridging the language gap in multinational companies: Language strategies and the notion of company-speak

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  • Aichhorn, Nathalie
  • Puck, Jonas

Abstract

Despite nascent views that linguistic differences may also have a positive impact on communication, we lack a clear understanding of how these positive outcomes develop. Based on qualitative data we identify two main language strategies through which employees cope with the emotional and cognitive challenges stemming from language diversity and the use of a common corporate language. Our analysis further shows how these strategies can be connected to the development of ‘company-speak’. We further unpack its specific functions and suggest that company-speak is crucial for successfully bridging the language gap in the MNC.

Suggested Citation

  • Aichhorn, Nathalie & Puck, Jonas, 2017. "Bridging the language gap in multinational companies: Language strategies and the notion of company-speak," Journal of World Business, Elsevier, vol. 52(3), pages 386-403.
    • Handle: RePEc:eee:worbus:v:52:y:2017:i:3:p:386-403
    DOI: 10.1016/j.jwb.2017.01.002
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