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The role of economic freedom in explaining penetration of consumer durables

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  • Ford, John B.
  • Karande, Kiran W.
  • Seifert, Bruce M.

Abstract

This study examines the link between economic freedom (a measure of government intervention) and the penetration of three durable goods (televisions, radios and automobiles) across countries. After controlling for the influence of income, there is a significant relationship between greater amounts of economic freedom and durable penetration for these three products. Practical implications are provided for both governments and global marketers.

Suggested Citation

  • Ford, John B. & Karande, Kiran W. & Seifert, Bruce M., 1998. "The role of economic freedom in explaining penetration of consumer durables," Journal of World Business, Elsevier, vol. 33(1), pages 69-86.
    • Handle: RePEc:eee:worbus:v:33:y:1998:i:1:p:69-86
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    1. Arslan, Ahmad & Tarba, Shlomo Y. & Larimo, Jorma, 2015. "FDI entry strategies and the impacts of economic freedom distance: Evidence from Nordic FDIs in transitional periphery of CIS and SEE," International Business Review, Elsevier, vol. 24(6), pages 997-1008.
    2. Debabrata Talukdar & K. Sudhir & Andrew Ainslie, 2002. "Investigating New Product Diffusion Across Products and Countries," Marketing Science, INFORMS, vol. 21(1), pages 97-114, February.
    3. Suder, Gabriele & Liesch, Peter W. & Inomata, Satoshi & Mihailova, Irina & Meng, Bo, 2015. "The evolving geography of production hubs and regional value chains across East Asia: Trade in value-added," Journal of World Business, Elsevier, vol. 50(3), pages 404-416.

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