IDEAS home Printed from https://ideas.repec.org/a/eee/transe/v158y2022ics1366554521003525.html
   My bibliography  Save this article

E-commerce platform canvassing and service upgrade in an ocean shipping supply chain

Author

Listed:
  • Chen, Pingping
  • Zhao, Ruiqing
  • Lan, Yanfei

Abstract

This paper examines the strategic interactions between a traditional shipping (TS) company’s determination on canvassing through a non-traditional shipping (NS) company’s e-commerce platform and NS company’s service upgrade decision on its platform. Our results show that TS company’s platform canvassing and NS company’s service upgrade could achieve a win–win–win situation for two shipping companies and shippers. Further analysis reveals the existence of a Prisoner’s dilemma situation and possible ways to mitigate its adverse impacts. Additionally, we verify that TS company’s platform canvassing might enhance NS company’s service upgrade extent, which in turn raises the price and demand of TS company.

Suggested Citation

  • Chen, Pingping & Zhao, Ruiqing & Lan, Yanfei, 2022. "E-commerce platform canvassing and service upgrade in an ocean shipping supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
    • Handle: RePEc:eee:transe:v:158:y:2022:i:c:s1366554521003525
    DOI: 10.1016/j.tre.2021.102597
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1366554521003525
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tre.2021.102597?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kale, Rahul & Evers, Philip T. & Dresner, Martin E., 2007. "Analyzing private communities on Internet-based collaborative transportation networks," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(1), pages 21-38, January.
    2. Álvarez-SanJaime, Óscar & Cantos-Sánchez, Pedro & Moner-Colonques, Rafael & Sempere-Monerris, José J., 2013. "Competition and horizontal integration in maritime freight transport," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 51(C), pages 67-81.
    3. Ren, Shuyun & Choi, Tsan-Ming & Lee, Ka-Man & Lin, Lei, 2020. "Intelligent service capacity allocation for cross-border-E-commerce related third-party-forwarding logistics operations: A deep learning approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
    4. M A Krajewska & H Kopfer & G Laporte & S Ropke & G Zaccour, 2008. "Horizontal cooperation among freight carriers: request allocation and profit sharing," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(11), pages 1483-1491, November.
    5. Jacob, Jagan, 2020. "Should competing firms cooperate to reduce congestion?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    6. Kumar, Patanjal & Baraiya, Rajendra & Das, Debashree & Jakhar, Suresh Kumar & Xu, Lei & Mangla, Sachin Kumar, 2021. "Social responsibility and cost-learning in dyadic supply chain coordination," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 156(C).
    7. Wu, Xiaole & Zhou, Yu, 2017. "The optimal reverse channel choice under supply chain competition," European Journal of Operational Research, Elsevier, vol. 259(1), pages 63-66.
    8. Lu Hsiao & Ying-Ju Chen, 2013. "The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences," Marketing Letters, Springer, vol. 24(3), pages 277-292, September.
    9. Xiaodong Yang & Gangshu (George) Cai & Charles A. Ingene & Jihong Zhang, 2020. "Manufacturer Strategy on Service Provision in Competitive Channels," Production and Operations Management, Production and Operations Management Society, vol. 29(1), pages 72-89, January.
    10. Photis M Panayides & Kevin Cullinane, 2002. "Competitive Advantage in Liner Shipping: A Review and Research Agenda," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 4(3), pages 189-209, September.
    11. Wang, Fan & Xiong, Minghua & Niu, Baozhuang & Zhuo, Xiaopo, 2018. "Impact of government subsidy on BOT contract design: Price, demand, and concession period," Transportation Research Part B: Methodological, Elsevier, vol. 110(C), pages 137-159.
    12. Cruijssen, Frans & Cools, Martine & Dullaert, Wout, 2007. "Horizontal cooperation in logistics: Opportunities and impediments," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(2), pages 129-142, March.
    13. Wang, Junjin & Liu, Jiaguo & Zhang, Xin, 2020. "Service purchasing and market-entry problems in a shipping supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
    14. Xiaowen Fu & Anming Zhang, 2010. "Effects of Airport Concession Revenue Sharing on Airline Competition and Social Welfare," Journal of Transport Economics and Policy, University of Bath, vol. 44(2), pages 119-138, May.
    15. Anyan Qi & Hyun-Soo Ahn & Amitabh Sinha, 2015. "Investing in a Shared Supplier in a Competitive Market: Stochastic Capacity Case," Production and Operations Management, Production and Operations Management Society, vol. 24(10), pages 1537-1551, October.
    16. Xu, Xiaoping & Choi, Tsan-Ming, 2021. "Supply chain operations with online platforms under the cap-and-trade regulation: Impacts of using blockchain technology," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    17. Simone Caschili & Francesca Medda & Francesco Parola & Claudio Ferrari, 2014. "An Analysis of Shipping Agreements: The Cooperative Container Network," Networks and Spatial Economics, Springer, vol. 14(3), pages 357-377, December.
    18. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Zhou, Chi, 2021. "Promoting end-of-season product through online channel in an uncertain market," European Journal of Operational Research, Elsevier, vol. 295(3), pages 935-948.
    19. Kenneth J. Arrow, 1950. "A Difficulty in the Concept of Social Welfare," Journal of Political Economy, University of Chicago Press, vol. 58, pages 328-328.
    20. Spence, Michael, 1976. "Product Differentiation and Welfare," American Economic Review, American Economic Association, vol. 66(2), pages 407-414, May.
    21. Liu, Yang & Zhang, Jianxiong & Zhang, Shichen & Liu, Guowei, 2017. "Prisoner’s dilemma on behavioral choices in the presence of sticky prices: Farsightedness vs. myopia," International Journal of Production Economics, Elsevier, vol. 191(C), pages 128-142.
    22. Vernon N. Hsu & Guoming Lai & Baozhuang Niu & Wenqiang Xiao, 2017. "Leader-Based Collective Bargaining: Cooperation Mechanism and Incentive Analysis," Manufacturing & Service Operations Management, INFORMS, vol. 19(1), pages 72-83, February.
    23. Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    24. Alexandrou, George & Gounopoulos, Dimitrios & Thomas, Hardy M., 2014. "Mergers and acquisitions in shipping," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 61(C), pages 212-234.
    25. Wang, Fan & Zhuo, Xiaopo & Niu, Baozhuang & He, Jiayi, 2017. "Who canvasses for cargos? Incentive analysis and channel structure in a shipping supply chain," Transportation Research Part B: Methodological, Elsevier, vol. 97(C), pages 78-101.
    26. HEAVER, T. & MEERSMAN, Hilde & MOGLIA, F. & VAN DE VOORDE ,Eddy, "undated". "Do mergers and alliances influence European shipping and port competition?," Working Papers 2000001, University of Antwerp, Faculty of Business and Economics.
    27. Yinliang (Ricky) Tan & Janice E. Carrillo, 2017. "Strategic Analysis of the Agency Model for Digital Goods," Production and Operations Management, Production and Operations Management Society, vol. 26(4), pages 724-741, April.
    28. Li, Li & Zhang, Rachel Q., 2015. "Cooperation through capacity sharing between competing forwarders," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 75(C), pages 115-131.
    29. Liu, Jiaguo & Wang, Junjin, 2019. "Carrier alliance incentive analysis and coordination in a maritime transport chain based on service competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 333-355.
    30. Chung-Yee Lee & Christopher S. Tang & Rui Yin & Jaehyung An, 2015. "Fractional Price Matching Policies Arising from the Ocean Freight Service Industry," Production and Operations Management, Production and Operations Management Society, vol. 24(7), pages 1118-1134, July.
    31. Gangshu (George) Cai & Yue Dai & Sean X. Zhou, 2012. "Exclusive Channels and Revenue Sharing in a Complementary Goods Market," Marketing Science, INFORMS, vol. 31(1), pages 172-187, January.
    32. Guangwen Kong & Sampath Rajagopalan & Hao Zhang, 2013. "Revenue Sharing and Information Leakage in a Supply Chain," Management Science, INFORMS, vol. 59(3), pages 556-572, November.
    33. Choi, Tsan-Ming & Chow, Pui-Sze & Lee, Chang Hwan & Shen, Bin, 2018. "Used intimate apparel collection programs: A game-theoretic analytical study," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 109(C), pages 44-62.
    34. Bin Liu & Gangshu (George) Cai & Andy A. Tsay, 2014. "Advertising in Asymmetric Competing Supply Chains," Production and Operations Management, Production and Operations Management Society, vol. 23(11), pages 1845-1858, November.
    35. Niu, Baozhuang & Chen, Lei & Zhang, Jie, 2017. "Punishing or subsidizing? Regulation analysis of sustainable fashion procurement strategies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 107(C), pages 81-96.
    36. Choi, Tsan-Ming & He, Yanyan, 2019. "Peer-to-peer collaborative consumption for fashion products in the sharing economy: Platform operations," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 126(C), pages 49-65.
    37. Krishnan S. Anand & Manu Goyal, 2009. "Strategic Information Management Under Leakage in a Supply Chain," Management Science, INFORMS, vol. 55(3), pages 438-452, March.
    38. Nirvikar Singh & Xavier Vives, 1984. "Price and Quantity Competition in a Differentiated Duopoly," RAND Journal of Economics, The RAND Corporation, vol. 15(4), pages 546-554, Winter.
    39. Liu, Weihua & Yan, Xiaoyu & Wei, Wanying & Xie, Dong, 2019. "Pricing decisions for service platform with provider’s threshold participating quantity, value-added service and matching ability," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 122(C), pages 410-432.
    40. Lee, Chung-Yee & Song, Dong-Ping, 2017. "Ocean container transport in global supply chains: Overview and research opportunities," Transportation Research Part B: Methodological, Elsevier, vol. 95(C), pages 442-474.
    41. Sunil Gupta & Rajeev Kohli, 1990. "Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues," Marketing Science, INFORMS, vol. 9(3), pages 230-246.
    42. Hao Wu & Gangshu (George) Cai & Jian Chen & Chwen Sheu, 2015. "Online Manufacturer Referral to Heterogeneous Retailers," Production and Operations Management, Production and Operations Management Society, vol. 24(11), pages 1768-1782, November.
    43. Notteboom Theo E., 2004. "Container Shipping And Ports: An Overview," Review of Network Economics, De Gruyter, vol. 3(2), pages 1-21, June.
    44. Asadabadi, Ali & Miller-Hooks, Elise, 2020. "Maritime port network resiliency and reliability through co-opetition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
    45. T. Heaver & H. Meersman & F. Moglia & E. Van De Voorde, 2000. "Do mergers and alliances influence European shipping and port competition?," Maritime Policy & Management, Taylor & Francis Journals, vol. 27(4), pages 363-373.
    46. Heaver, T. & Meersman, H. & Moglia, F. & van de Voorde, E., 2000. "Do Mergers and Alliances Influence European Shipping and Port Competition?," Research Papers 24175, University of Antwerp, Faculty of Applied Economic Sciences.
    47. Vernon N. Hsu & Guoming Lai & Baozhuang Niu & Wenqiang Xiao, 2017. "Leader-Based Collective Bargaining: Cooperation Mechanism and Incentive Analysis," Manufacturing & Service Operations Management, INFORMS, vol. 19(1), pages 72-83, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Song, Zhuzhu & Tang, Wansheng & Zhao, Ruiqing & Zhang, Guoqing, 2022. "Implications of government subsidies on shipping companies’ shore power usage strategies in port," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
    2. Mashalah, Heider Al & Hassini, Elkafi & Gunasekaran, Angappa & Bhatt (Mishra), Deepa, 2022. "The impact of digital transformation on supply chains through e-commerce: Literature review and a conceptual framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Junjin & Liu, Jiaguo, 2019. "Vertical contract selection under chain-to-chain service competition in shipping supply chain," Transport Policy, Elsevier, vol. 81(C), pages 184-196.
    2. Lee, Chung-Yee & Song, Dong-Ping, 2017. "Ocean container transport in global supply chains: Overview and research opportunities," Transportation Research Part B: Methodological, Elsevier, vol. 95(C), pages 442-474.
    3. Tan, Zhijia & Meng, Qiang & Wang, Fan & Kuang, Hai-bo, 2018. "Strategic integration of the inland port and shipping service for the ocean carrier," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 110(C), pages 90-109.
    4. Mohammad Ghorbani & Michele Acciaro & Sandra Transchel & Pierre Cariou, 2022. "Strategic alliances in container shipping: A review of the literature and future research agenda," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 24(2), pages 439-465, June.
    5. Liu, Jiaguo & Wang, Junjin, 2019. "Carrier alliance incentive analysis and coordination in a maritime transport chain based on service competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 333-355.
    6. Dongping Song, 2021. "A Literature Review, Container Shipping Supply Chain: Planning Problems and Research Opportunities," Logistics, MDPI, vol. 5(2), pages 1-26, June.
    7. Zheng, Wei & Li, Bo & Song, Dong-Ping, 2017. "Effects of risk-aversion on competing shipping lines’ pricing strategies with uncertain demands," Transportation Research Part B: Methodological, Elsevier, vol. 104(C), pages 337-356.
    8. Zhang, Li-Hao & Zhang, Yang-Guang & Wang, Shan-Shan, 2022. "Ocean shipping company’s encroachment with outsourcing competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    9. Baozhuang Niu & Zhipeng Dai & Lei Chen, 2022. "Information leakage in a cross-border logistics supply chain considering demand uncertainty and signal inference," Annals of Operations Research, Springer, vol. 309(2), pages 785-816, February.
    10. Soppé, Martin & Parola, Francesco & Frémont, Antoine, 2009. "Emerging inter-industry partnerships between shipping lines and stevedores: from rivalry to cooperation?," Journal of Transport Geography, Elsevier, vol. 17(1), pages 10-20.
    11. Song, Zhuzhu & Tang, Wansheng & Zhao, Ruiqing, 2018. "Cooperation mode for a liner company with heterogeneous ports: Business cooperation vs. port investment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 513-533.
    12. Wang, Junjin & Liu, Jiaguo & Wang, Fan & Yue, Xiaohang, 2021. "Blockchain technology for port logistics capability: Exclusive or sharing," Transportation Research Part B: Methodological, Elsevier, vol. 149(C), pages 347-392.
    13. Antoine Fremont & F Parola & Martin Soppe, 2007. "Vertical adjustments between liner shipping and container handling industry on the global scale: divide et impera ?," Post-Print hal-02123048, HAL.
    14. Daniele Crotti & Claudio Ferrari & Alessio Tei, 2020. "Merger waves and alliance stability in container shipping," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 22(3), pages 446-472, September.
    15. Alexandridis, George & Kavussanos, Manolis G. & Kim, Chi Y. & Tsouknidis, Dimitris A. & Visvikis, Ilias D., 2018. "A survey of shipping finance research: Setting the future research agenda," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 115(C), pages 164-212.
    16. Dung-Ying Lin & Chien-Chih Huang & ManWo Ng, 2017. "The coopetition game in international liner shipping," Maritime Policy & Management, Taylor & Francis Journals, vol. 44(4), pages 474-495, May.
    17. Guo, Yan & Yu, Xinning & Zhou, Caifeng & Lyu, Gaoyan, 2021. "Government subsidies for preventing supply disruption when the supplier has an outside option under competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 147(C).
    18. Wang, Kelly Yujie & Wen, Yuan & Yip, Tsz Leung & Fan, Zuojun, 2021. "Carrier-shipper risk management and coordination in the presence of spot freight market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    19. Choi, Tsan-Ming & Chung, Sai-Ho & Zhuo, Xiaopo, 2020. "Pricing with risk sensitive competing container shipping lines: Will risk seeking do more good than harm?," Transportation Research Part B: Methodological, Elsevier, vol. 133(C), pages 210-229.
    20. LI, Li, 2019. "Cooperative purchasing and preactive inventory sharing – Channel balancing and performance improvement," European Journal of Operational Research, Elsevier, vol. 278(3), pages 738-751.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transe:v:158:y:2022:i:c:s1366554521003525. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.