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Am I willing to replace my car with a MaaS subscription? An analysis of the willingness of Dutch citizens to adopt MaaS and the triggers affecting their choices

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  • Bahamonde-Birke, Francisco J.
  • Frowijn, Luuk
  • van Gils, Coco
  • Helmink, Rutger D.W.
  • Henkus, Sophie
  • van der Hoeven, Sanna
  • Mathilde Kolkman, O.
  • van Onzen, Tim
  • Ronteltap, Lisette
  • Wehl, Dinah E.
  • Ettema, Dick F.

Abstract

Mobility-as-a-Service (MaaS) is a new way to understand mobility, which integrates services such as car-sharing, bike-sharing, public transport, etc. Its goal is that mobility requirements be no longer fulfilled by privately owning mobility resources, but by requesting them on-demand. In this paper we considered the willingness to adopt MaaS services, choices between different kinds of MaaS subscriptions as well as the choice between MaaS and private vehicle ownership by means of two choice-experiments, address simultaneously on the basis of an hybrid-choice modeling (HCM) framework.

Suggested Citation

  • Bahamonde-Birke, Francisco J. & Frowijn, Luuk & van Gils, Coco & Helmink, Rutger D.W. & Henkus, Sophie & van der Hoeven, Sanna & Mathilde Kolkman, O. & van Onzen, Tim & Ronteltap, Lisette & Wehl, Dina, 2023. "Am I willing to replace my car with a MaaS subscription? An analysis of the willingness of Dutch citizens to adopt MaaS and the triggers affecting their choices," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    • Handle: RePEc:eee:transa:v:176:y:2023:i:c:s0965856423002367
    DOI: 10.1016/j.tra.2023.103816
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