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Social media access and purposeful use in China: Geospatial patterns and socioeconomic and COVID-19 influences

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  • Pick, James B.
  • Ren, Fang
  • Sarkar, Avijit

Abstract

•Social media purposeful use and brand use regularly elevated in Chinese megacities.•Social media uses and brands varr over study period only for frequency and Douyin.•Spatial patterns of clustered social media uses, brands & Covid effects are studied.•Regressions find relation of social media with social, economic & innovation factors.•Results imply pandemic-related isolation increased selective uses of social media.

Suggested Citation

  • Pick, James B. & Ren, Fang & Sarkar, Avijit, 2025. "Social media access and purposeful use in China: Geospatial patterns and socioeconomic and COVID-19 influences," Telecommunications Policy, Elsevier, vol. 49(7).
    • Handle: RePEc:eee:telpol:v:49:y:2025:i:7:s0308596125000990
    DOI: 10.1016/j.telpol.2025.103002
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    References listed on IDEAS

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