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US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic

Author

Listed:
  • Jensen, Kimberly L.
  • Yenerall, Jackie
  • Chen, Xuqi
  • Yu, T. Edward

Abstract

A study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.

Suggested Citation

  • Jensen, Kimberly L. & Yenerall, Jackie & Chen, Xuqi & Yu, T. Edward, 2021. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 53(3), pages 416-434, August.
    • Handle: RePEc:cup:jagaec:v:53:y:2021:i:3:p:416-434_6
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    Citations

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    Cited by:

    1. Leo Van Hove, 2022. "Consumer characteristics and e-grocery services: the primacy of the primary shopper," Electronic Commerce Research, Springer, vol. 22(2), pages 241-266, June.
    2. Pick, James B. & Ren, Fang & Sarkar, Avijit, 2025. "Social media access and purposeful use in China: Geospatial patterns and socioeconomic and COVID-19 influences," Telecommunications Policy, Elsevier, vol. 49(7).
    3. Godden, E. & Dens, N. & Coppens, B. & Thornton, L., 2025. "Can we improve the healthiness of online food purchases through the Nutri-Score and site design?," Food Policy, Elsevier, vol. 134(C).
    4. Pathak Chalise, Prayash, 2025. "Household-Level Food Price Inflation Heterogeneity: Evidence and Insights from the U.S. Consumer Panel Data (2013-2023)," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360870, Agricultural and Applied Economics Association.
    5. Michael Conlin & Katherine Harris‐Lagoudakis & Cara Haughey & Seung Yeon Jung & Hannah Wich, 2024. "The new normal: Grocery shopping behavior changes before and after the COVID‐19 vaccine," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 46(3), pages 1241-1264, September.
    6. Fedoseeva, Svetlana & Van Droogenbroeck, Ellen, 2024. "Temporary VAT rate cuts and food prices in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    7. Zhu, Mingxun & Wang, Yanping & Wei, Min & Cai, Zhen, 2023. "How does digital finance affect consumer online shopping: A comprehensive analysis based on econometric model," Finance Research Letters, Elsevier, vol. 54(C).
    8. Simone Braun & Dunia Osman, 2024. "Online grocery shopping adoption versus non-adoption among the over-50s in Germany," Electronic Commerce Research, Springer, vol. 24(2), pages 825-862, June.
    9. Svetlana Fedoseeva & Ellen Van Droogenbroeck, 2023. "Pandemic pricing: Evidence from German grocery e‐commerce," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1139-1156, October.
    10. Ellison, Brenna & Personett, Kendra, 2023. "The COVID-19 Pandemic and Grocery Shopping Behavior: Who are the Hybrid Shoppers?," 2023 Annual Meeting, July 23-25, Washington D.C. 335643, Agricultural and Applied Economics Association.
    11. Van Hove, Leo, 2023. "Survey-based measurement of the adoption of grocery delivery services: A commentary," Transportation Research Part A: Policy and Practice, Elsevier, vol. 176(C).
    12. Hiroyasu INOUE & Yasuyuki TODO, 2022. "Has COVID-19 Permanently Changed Online Consumption Behavior?," Discussion papers 22018, Research Institute of Economy, Trade and Industry (RIETI).
    13. Philipp Brüggemann & Rainer Olbrich, 2023. "The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?," Electronic Commerce Research, Springer, vol. 23(4), pages 2051-2072, December.
    14. Anik, Md Asif Hasan & Khan, Nazmul Arefin & Habib, Muhammad Ahsanul, 2024. "Mapping the interplay of work-arrangement, residential location, and activity engagement within an integrated model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 190(C).
    15. Martina Vecchi & Edward C. Jaenicke & Claudia Schmidt, 2022. "Local food in times of crisis: The impact of COVID‐19 and two reinforcing primes," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 850-873, October.
    16. Ioan-Sebastian Brumă & Cristina Cautisanu & Lucian Tanasă & Simona-Roxana Ulman & Meda Gâlea & Alexandra Raluca Jelea, 2024. "Does the payment method matter in online shopping behaviour? Study on the Romanian market of vegetables during the pandemic crisis," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 70(1), pages 34-47.
    17. Hannah Younes & Robert B. Noland & Wenwen Zhang, 2022. "Browsing for food: Will COVID‐induced online grocery delivery persist?," Regional Science Policy & Practice, Wiley Blackwell, vol. 14(S1), pages 179-195, November.
    18. Bir, Courtney & Jung, Jinho & Tao, Jingjing & Widmar, Nicole Olynk, 2023. "Online Grocery Shopping Practices and Intentions Shaped by Pandemic-era Experiences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    19. repec:ags:aaea22:335543 is not listed on IDEAS
    20. Zeballos, Eliana & Sinclair, Wilson J. & Marchesi, Keenan, 2023. "The Effect of COVID-19 on Food Sales at the State Level," 2023 Annual Meeting, July 23-25, Washington D.C. 335543, Agricultural and Applied Economics Association.
    21. repec:ags:aaea22:335643 is not listed on IDEAS
    22. repec:ags:aaea22:343781 is not listed on IDEAS
    23. Clark, Harrison & Chen, Xuqi & Yenerall, Jackie, 2024. "Consumer Preferences for Online Grocery Shopping Attributes and Implications for Nutrition Security," 2024 Annual Meeting, July 28-30, New Orleans, LA 343781, Agricultural and Applied Economics Association.

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