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How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators

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  • Füller, Johann
  • Hutter, Katja
  • Wahl, Julian
  • Bilgram, Volker
  • Tekic, Zeljko

Abstract

The application of AI is expected to enable new opportunities for innovation management and reshape innovation practice in organizations. Our exploratory study among 150 AI-savvy innovation managers reveals four different clusters in terms of how organizations may use and implement AI in their innovation management ranging from (1) AI-Frontrunners, (2) AI-Practitioners, and (3) AI-Occasional innovators to (4) Non-AI innovators. The different groups vary not only in their strategy, organizational structure, and skill-building but also in their perceived potential, understanding of the required changes, encountered challenges, and organizational contexts. Our study contributes to a better understanding of the current state of AI-based innovation management, its impact on future innovation practice, and differences in organizations’ AI ambitions and chosen implementation approaches.

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  • Füller, Johann & Hutter, Katja & Wahl, Julian & Bilgram, Volker & Tekic, Zeljko, 2022. "How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    • Handle: RePEc:eee:tefoso:v:178:y:2022:i:c:s0040162522001305
    DOI: 10.1016/j.techfore.2022.121598
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    2. Broekhuizen, Thijs & Dekker, Henri & de Faria, Pedro & Firk, Sebastian & Nguyen, Dinh Khoi & Sofka, Wolfgang, 2023. "AI for managing open innovation: Opportunities, challenges, and a research agenda," Journal of Business Research, Elsevier, vol. 167(C).
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    4. Busch, Malte & Duwe, Daniel, 2023. "Artificial intelligence in innovation processes. A study using the example of an innvation research institute," EconStor Research Reports 281981, ZBW - Leibniz Information Centre for Economics.

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