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Sanitation marketing: A systematic review and theoretical critique using the capability approach

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  • Barrington, D.J.
  • Sridharan, S.
  • Shields, K.F.
  • Saunders, S.G.
  • Souter, R.T.
  • Bartram, J.

Abstract

Sanitation is a human right that benefits health. As such, technical and behavioural interventions are widely implemented to increase the number of people using sanitation facilities. These include sanitation marketing interventions (SMIs), in which external support agencies (ESAs) use a hybrid of commercial and social marketing tools to increase supply of, and demand for, sanitation products and services. However, there is little critical discourse on SMIs, or independent rigorous analysis on whether they increase or reduce well-being. Most available information is from ESAs about their own SMI implementation.

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  • Barrington, D.J. & Sridharan, S. & Shields, K.F. & Saunders, S.G. & Souter, R.T. & Bartram, J., 2017. "Sanitation marketing: A systematic review and theoretical critique using the capability approach," Social Science & Medicine, Elsevier, vol. 194(C), pages 128-134.
    • Handle: RePEc:eee:socmed:v:194:y:2017:i:c:p:128-134
    DOI: 10.1016/j.socscimed.2017.10.021
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    1. Carmen Anthonj & Lisa Fleming & Samuel Godfrey & Argaw Ambelu & Jane Bevan & Ryan Cronk & Jamie Bartram, 2018. "Health Risk Perceptions Are Associated with Domestic Use of Basic Water and Sanitation Services—Evidence from Rural Ethiopia," IJERPH, MDPI, vol. 15(10), pages 1-19, September.
    2. Abramovsky, Laura & Augsburg, Britta & Lührmann, Melanie & Oteiza, Francisco & Rud, Juan Pablo, 2023. "Community matters: Heterogeneous impacts of a sanitation intervention," World Development, Elsevier, vol. 165(C).
    3. Brewis, Alexandra & Wutich, Amber & du Bray, Margaret V. & Maupin, Jonathan & Schuster, Roseanne C. & Gervais, Matthew M., 2019. "Community hygiene norm violators are consistently stigmatized: Evidence from four global sites and implications for sanitation interventions," Social Science & Medicine, Elsevier, vol. 220(C), pages 12-21.
    4. Tidwell, James B. & Terris-Prestholt, Fern & Quaife, Matthew & Aunger, Robert, 2019. "Understanding demand for higher quality sanitation in peri-urban Lusaka, Zambia through stated and revealed preference analysis," Social Science & Medicine, Elsevier, vol. 232(C), pages 139-147.
    5. Ross, Ian & Cumming, Oliver & Dreibelbis, Robert & Adriano, Zaida & Nala, Rassul & Greco, Giulia, 2021. "How does sanitation influence people's quality of life? Qualitative research in low-income areas of Maputo, Mozambique," Social Science & Medicine, Elsevier, vol. 272(C).

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