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The mood of a firm

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  • Lee, Li Way

Abstract

Mood is information. A good mood signals a desire to cooperate; a bad mood warns of a determination to oppose. Firms may communicate by mood. The paper makes three points about the mood of a firm. First, mood can change. A change in mood affects everyone in the market. Second, there exists a strong tendency for a firm frustrated by poor communication to have bad mood. Bad mood amplifies behavioral responses. Third, the attendant risks of bubbles and panics are a concern about policies that encourage firms to communicate by mood.

Suggested Citation

  • Lee, Li Way, 2010. "The mood of a firm," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(6), pages 615-618, December.
    • Handle: RePEc:eee:soceco:v:39:y:2010:i:6:p:615-618
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    References listed on IDEAS

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    Cited by:

    1. Keef, Stephen P. & Khaled, Mohammed S., 2011. "A review of the seasonal affective disorder hypothesis," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(6), pages 959-967.

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    Keywords

    Mood Firm Communication Antitrust;

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