Heckle and Chide: Results of a randomized road safety intervention in Kenya
We report the results of a randomized field experiment aimed at improving the safety of long-distance mini-busses or matatus in Kenya. Our intervention combines evocative messages aimed at motivating passengers to speak up against bad driving with a lottery that rewards matatu drivers for keeping the stickers in place. Independent insurance claims data were collected for more than 2000 long-distance matatus before and after the intervention. Our results indicate that insurance claims fell by a half to two-thirds, from a baseline annual rate of about 10%, and that claims involving injury or death fell by 60%. While we are unable to identify the mechanism(s) underlying this effect, the intervention is more cost effective in reducing mortality than other documented public health interventions.
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Volume (Year): 95 (2011)
Issue (Month): 11 ()
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- Dean T. Jamison & Joel G. Breman & Anthony R. Measham & George Alleyne & Mariam Claeson & David B. Evans & Prabhat Jha & Ann Mills & Philip Musgrove, 2006. "Disease Control Priorities in Developing Countries, Second Edition," World Bank Publications, The World Bank, number 7242, May.
- Habyarimana, James & Jack, William, 2011.
"Heckle and Chide: Results of a randomized road safety intervention in Kenya,"
Journal of Public Economics,
Elsevier, vol. 95(11), pages 1438-1446.
- James Habyarimana & William Jack, 2009. "Heckle and Chide: Results of a Randomized Road Safety Intervention in Kenya," Working Papers 169, Center for Global Development.