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Credit cards in a Chinese cultural context—The young, affluent Chinese as early adopters

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  • Worthington, Steve
  • Thompson, Frauke Mattison
  • Stewart, David B.

Abstract

This research examines the attitudes of early adopters towards holding and using credit cards, especially how the ‘young and affluent Chinese’ view credit cards, in the Chinese cultural context. The findings indicate that frequent users of credit cards are more inclined to agree that: they display traits of new product adopters; credit cards offer them greater convenience; and others regard them as being more au-fait with technology, and more financially aware. The research also reveals a fear of loss of financial control when using credit cards that may impede its rate of adoption in China.

Suggested Citation

  • Worthington, Steve & Thompson, Frauke Mattison & Stewart, David B., 2011. "Credit cards in a Chinese cultural context—The young, affluent Chinese as early adopters," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 534-541.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:6:p:534-541
    DOI: 10.1016/j.jretconser.2011.07.003
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    References listed on IDEAS

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    1. Shang-Jin Wei & Xiaobo Zhang, 2011. "The Competitive Saving Motive: Evidence from Rising Sex Ratios and Savings Rates in China," Journal of Political Economy, University of Chicago Press, vol. 119(3), pages 511-564.
    2. Peter B Smith, 2006. "When elephants fight, the grass gets trampled: the GLOBE and Hofstede projects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 37(6), pages 915-921, November.
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    Cited by:

    1. Stephenson, Deborah & Worthington, Steve & Russell-Bennett, Rebekah, 2013. "The financial services cultural orientation matrix," Australasian marketing journal, Elsevier, vol. 21(1), pages 1-9.
    2. Deanna Sharpe & Rui Yao & Li Liao, 2012. "Correlates of Credit Card Adoption in Urban China," Journal of Family and Economic Issues, Springer, vol. 33(2), pages 156-166, June.
    3. Grace Kibue & Genxing Pan & Jufeng Zheng & Li Zhengdong & Li Mao, 2015. "Assessment of climate change awareness and agronomic practices in an agricultural region of Henan Province, China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 17(3), pages 379-391, June.

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