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Price-setting newsvendor with strategic consumers

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  • Ye, Taofeng
  • Sun, Hao

Abstract

We consider a newsvendor who sells a single product over a single season with the objective of determining both the selling price and stock quantity to maximize the expected profit. The customers are strategic and we consider two demand cases: additive and multiplicative. For each case, we derive the newsvendor׳s optimal decisions and demonstrate that neglecting the price-sensitivity of demand leads the newsvendor to make sub-optimal decisions. Moreover, we show that under certain conditions, strategic consumer behavior may positively affect the newsvendor׳s optimal expected profit in the additive demand case.

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  • Ye, Taofeng & Sun, Hao, 2016. "Price-setting newsvendor with strategic consumers," Omega, Elsevier, vol. 63(C), pages 103-110.
    • Handle: RePEc:eee:jomega:v:63:y:2016:i:c:p:103-110
    DOI: 10.1016/j.omega.2015.10.006
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    References listed on IDEAS

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    3. Ma, Junhai & Hou, Yaming & Wang, Zongxian & Yang, Wenhui, 2021. "Pricing strategy and coordination of automobile manufacturers based on government intervention and carbon emission reduction," Energy Policy, Elsevier, vol. 148(PA).
    4. Huang, Kwei-Long & Kuo, Chia-Wei & Shih, Han-Ju, 2017. "Advance selling with freebies and limited production capacity," Omega, Elsevier, vol. 73(C), pages 18-28.
    5. Wang, Haiyan & Olsen, Tava Lennon & Shalpegin, Timofey, 2022. "Demand Postponement with Strategic Service Customers," Omega, Elsevier, vol. 107(C).
    6. Mehran Ullah & Irfanullah Khan & Biswajit Sarkar, 2019. "Dynamic Pricing in a Multi-Period Newsvendor Under Stochastic Price-Dependent Demand," Mathematics, MDPI, vol. 7(6), pages 1-15, June.
    7. Wang, Chong & Chen, Jing & Chen, Xu, 2017. "Pricing and order decisions with option contracts in the presence of customer returns," International Journal of Production Economics, Elsevier, vol. 193(C), pages 422-436.
    8. Dai, B. & Chen, H.X. & Li, Y.A. & Zhang, Y.D. & Wang, X.Q. & Deng, Y.M., 2021. "Inventory replenishment planning of a distribution system with storage capacity constraints and multi-channel order fulfilment," Omega, Elsevier, vol. 102(C).
    9. Chenxu Ke & Bo Yan & Jingna Ji, 2023. "Pricing new and remanufactured products under patent protection and government intervention," Annals of Operations Research, Springer, vol. 324(1), pages 131-161, May.
    10. Dror Hermel & Benny Mantin & Yossi Aviv, 2022. "Can coupons counteract strategic consumer behavior?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 262-273, June.
    11. Stefanos Leonardos & Costis Melolidakis & Constandina Koki, 2022. "Monopoly pricing in vertical markets with demand uncertainty," Annals of Operations Research, Springer, vol. 315(2), pages 1291-1318, August.
    12. Milena Bieniek, 2021. "Bartering: Price-Setting Newsvendor Problem with Barter Exchange," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    13. Ji Quan & Xiaofeng Wang & Xianjia Wang & De Xia & Jian-Bo Yang, 2022. "Performance optimization of supply chain based on cooperative contract with disappointment-aversion strategic consumers," Flexible Services and Manufacturing Journal, Springer, vol. 34(2), pages 408-428, June.
    14. Chenxu Ke & Bo Yan & Ruofan Xu, 2017. "A group-buying mechanism for considering strategic consumer behavior," Electronic Commerce Research, Springer, vol. 17(4), pages 721-752, December.
    15. Xu, Jian & Duan, Yongrui, 2020. "Pricing, ordering, and quick response for online sellers in the presence of consumer disappointment aversion," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
    16. Hua, Guowei & Zhang, Yi & Cheng, T.C.E. & Wang, Shouyang & Zhang, Juliang, 2020. "The newsvendor problem with barter exchange," Omega, Elsevier, vol. 92(C).

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