Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
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DOI: 10.1016/j.intmar.2008.10.002
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- Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market," Working Papers 2004-04, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
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- Ma, Li & Li, Xiumin & Pan, Yu, 2024. "Employee allocation efficiency in the context of the digital economy: Evidence from “Broadband China” demonstration cities," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 735-752.
- Dongwoo Shin & Ji Song & Abhijit Biswas, 2014. "Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance," Marketing Letters, Springer, vol. 25(2), pages 153-165, June.
- Di Gregorio, Angelo & Maggioni, Isabella & Mauri, Chiara & Mazzucchelli, Alice, 2019. "Employability skills for future marketing professionals," European Management Journal, Elsevier, vol. 37(3), pages 251-258.
- Nadira BESSOUH & Ali IZNASNI & Soulef HADDADA, 2024. "The Power Of Social Networks - How Does Digital Communication Shape The Reputation Or Notoriety Of Businesses?," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 19-32, October.
- Mathilde Pulh & Rémi Mencarelli, 2015. "Web 2.0: Is the museum-visitor relationship being redefined ?," Post-Print halshs-01498653, HAL.
- Rajan Varadarajan, 2011. "Marketing strategy: discerning the relative influence of product and firm characteristics," AMS Review, Springer;Academy of Marketing Science, vol. 1(1), pages 32-43, March.
- Kumar, V. & Ramachandran, Divya & Kumar, Binay, 2021. "Influence of new-age technologies on marketing: A research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 864-877.
- Anderl, Eva & Schumann, Jan Hendrik & Kunz, Werner, 2016. "Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys," Journal of Retailing, Elsevier, vol. 92(2), pages 185-203.
- Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.
- Ikechukwu Njoku & Prof. Wilson Ani, 2023. "Marketing Research and New Product Development in Selected Organizations in Enugu State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(7), pages 654-670, July.
- López-Fernández, Begoña & Perrigot, Rozenn, 2018. "Using Websites to Recruit Franchisee Candidates," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 80-94.
- Urban, Glen L. & Amyx, Cinda & Lorenzon, Antonio, 2009. "Online Trust: State of the Art, New Frontiers, and Research Potential," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 179-190.
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