IDEAS home Printed from https://ideas.repec.org/a/rom/bemann/v14y2024i5p19-32.html
   My bibliography  Save this article

The Power Of Social Networks - How Does Digital Communication Shape The Reputation Or Notoriety Of Businesses?

Author

Listed:
  • Nadira BESSOUH

    (Higher School of Management, Tlemcen, Algeria)

  • Ali IZNASNI

    (Higher School of Management, Tlemcen, Algeria)

  • Soulef HADDADA

    (Higher School of Management, Tlemcen, Algeria)

Abstract

The present study aims to analyze the effects of digital communication on brand notoriety using a methodology that combines a descriptive approach and an analytical approach in order to better understand the relationship between digital communication and brand reputation. It also attempts to highlight the essential role of digital communication in the segmentation, targeting, and differentiation of brands. The analysis carried out in this study also suggests that digitalization is crucial for the sustainability of Algerian companies, particularly in times of crises like the Covid-19 pandemic. Indeed, this research aims to contribute to a better understanding of the challenges of digital communication for the notoriety and resilience of companies.

Suggested Citation

  • Nadira BESSOUH & Ali IZNASNI & Soulef HADDADA, 2024. "The Power Of Social Networks - How Does Digital Communication Shape The Reputation Or Notoriety Of Businesses?," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 19-32, October.
    • Handle: RePEc:rom:bemann:v:14:y:2024:i:5:p:19-32
    as

    Download full text from publisher

    File URL: https://beman.ase.ro/special_issue_4/2.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:bemann:v:14:y:2024:i:5:p:19-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zamfir Andreea (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.