Are people more risk-taking in the presence of the opposite sex?
This paper investigates whether exposure to the opposite sex induces greater risk-taking in both males and females. Experimental subjects evaluated a series of hypothetical monetary gambles before and after viewing pictures of opposite sex faces; control subjects viewed pictures of cars. Both males and females viewing opposite sex photos displayed a significant increase in risk tolerance, whereas the control subjects exhibited no significant change. Surprisingly, the attractiveness of the photo had no effect; subjects viewing photographs of attractive opposite sex persons displayed similar results as those viewing photographs of unattractive people.
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Volume (Year): 30 (2009)
Issue (Month): 2 (April)
Pages: 136-146
| Handle: | RePEc:eee:joepsy:v:30:y:2009:i:2:p:136-146 |
| Contact details of provider: | Web page: http://www.elsevier.com/locate/joep
|
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