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Metaverse-enabled entrepreneurship

Author

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  • Weking, Jörg
  • Desouza, Kevin C.
  • Fielt, Erwin
  • Kowalkiewicz, Marek

Abstract

Metaverse is expected to be a trillion-dollar market within this decade and to change the nature of entrepreneurship. However, research on metaverse, its opportunities, and challenges, as well as the nature of entrepreneurship remains scarce. This study lays out a framework to explore metaverse-enabled entrepreneurship with its enablers for supply and demand, and technological and social enablers. We show how metaverse enables transformational pathways, i.e., purely virtual, physical to virtual, virtual to physical, and hybrid, and shapes offerings, ventures, and processes. We discuss the implications for entrepreneurship research and lay out a future research agenda so that research can lead and inform practice.

Suggested Citation

  • Weking, Jörg & Desouza, Kevin C. & Fielt, Erwin & Kowalkiewicz, Marek, 2023. "Metaverse-enabled entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    • Handle: RePEc:eee:jobuve:v:19:y:2023:i:c:s2352673423000045
    DOI: 10.1016/j.jbvi.2023.e00375
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    1. Robertas Damaševičius, 2023. "From E-commerce to V-commerce: Understanding the Impact of Virtual Reality and Metaverse on Economic Activities," Journal of Information Economics, Anser Press, vol. 1(3), pages 55-79, October.
    2. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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