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Consumer awareness of organic products in Spain: An application of multinominal logit models


  • Briz, T.
  • Ward, R.W.


Organically produced foods have shown remarkable industry growth. Even with strict adherence to the production practices and increasing availability, the majority of consumers are still not aware of organically produced alternatives. Awareness of organics does not necessarily translate into actual consumption. Achieving awareness and understanding the linkage between awareness and purchasing organics is fundamental to impacting the demand for organically grown products. This study focuses on the responses of Spanish consumers regarding their state of knowledge about organic foods products. Consumer demographic characteristics, knowledge of enriched foods, and price perceptions are shown to impact awareness and consumption. Multinomial logit models are used to predict probabilities of awareness. Then probit models are estimated to link awareness and the actual consumption of organic foods. Factors impacting both awareness and consumption are explored using simulation methods and the coefficients from the logit and probit models.

Suggested Citation

  • Briz, T. & Ward, R.W., 2009. "Consumer awareness of organic products in Spain: An application of multinominal logit models," Food Policy, Elsevier, vol. 34(3), pages 295-304, June.
  • Handle: RePEc:eee:jfpoli:v:34:y:2009:i:3:p:295-304

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    References listed on IDEAS

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    1. repec:bla:jconsa:v:51:y:2017:i:1:p:211-251 is not listed on IDEAS
    2. Safdar Muhammad & Eihab Fathelrahman & Rafi Ullah Tasbih Ullah, 2016. "The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates," Sustainability, MDPI, Open Access Journal, vol. 8(9), pages 1-12, August.
    3. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE);Agricultural Economics Association of South Africa (AEASA).
    4. Owusu, Victor & Owusu Anifori, Michael, 2013. "Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 16(1).
    5. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    6. Zhang, Lei & Wu, Yang, 2012. "Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province," Energy Policy, Elsevier, vol. 51(C), pages 514-523.
    7. George Atanasoaie, 2012. "Price on the Organic Food Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(4), pages 5-16.
    8. Avitia, Jessica & Costa-Font, Montserrat & Gil, Jose Maria & Lusk, Jayson L. & Echeverria, Gemma, 2012. "The Role of sensory experience on Spanish consumer’s willingness to pay for sustainable produced food," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126545, International Association of Agricultural Economists.
    9. Costa, Cristina Amaro da & Santos, José Lima, 2016. "Estimating the demand curve for sustainable use of pesticides from contingent-valuation data," Ecological Economics, Elsevier, vol. 127(C), pages 121-128.
    10. Grzelak, Paweł & Maciejczak, Mariusz, 2013. "Comparison of consumers' perceptions of organic products between the United States and Poland," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 115(1), February.
    11. Atanasoaie George Sebastian, 2013. "The Price On The Organic Product Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 100-106, August.


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