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Managing by proxy: Organizational networks as institutional levers in evolving public good markets

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  • Mountford, Nicola

Abstract

Governments must ensure the sustainability of public goods in the face of evolutionary pressures: increasing private market power, escalating resource constraints and heightening consumer expectations. Research has demonstrated that organizational networks can be used to drive and shape markets but that institutionalized norms, values, and practices can block market change. I ask how governments can use networks to shape markets by proxy, complementing direct regulatory intervention. I draw on organizational networks literature, institutional theory, and longitudinal empirical evidence to examine government efforts to form a new inter-organizational network to challenge institutional norms in Ireland's eHealth market. I identify three key processes that governments engage in when using networks to influence institutional change in evolving markets: empowering institutional challengers, reconciling competing institutional logics, and bridging policy and practice.

Suggested Citation

  • Mountford, Nicola, 2019. "Managing by proxy: Organizational networks as institutional levers in evolving public good markets," Journal of Business Research, Elsevier, vol. 98(C), pages 92-104.
    • Handle: RePEc:eee:jbrese:v:98:y:2019:i:c:p:92-104
    DOI: 10.1016/j.jbusres.2019.01.033
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    References listed on IDEAS

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    Cited by:

    1. Geiger, Susi & Kjellberg, Hans, 2021. "Market mash ups: The process of combinatorial market innovation," Journal of Business Research, Elsevier, vol. 124(C), pages 445-457.
    2. Nicola Mountford & Susi Geiger, 2021. "Markets and institutional fields: foundational concepts and a research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 290-303, December.
    3. Mountford, Nicola & Geiger, Susi, 2024. "Public actor roles in market experiments: Innovating digital health markets in New York and Ireland," Journal of Business Research, Elsevier, vol. 183(C).

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