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An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences

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  • Moriuchi, Emi
  • Takahashi, Ikuo

Abstract

Consumers purchase items (e.g., food) online due to today's rapidly changing markets and to improvements in online and mobile technology. Online supermarkets have been gaining popularity among Japanese consumers. As the population experiences a hectic lifestyle and is aging, many Japanese consumers are seeing the benefits of shopping on an online supermarket website. However, as with any e-commerce activity, reviews are critical for the success of these e-vendors. Despite the importance of reviews, little is known about what motivates repeat online supermarket consumers to review their purchasing experiences. This paper examines consumers' willingness to review and the relationship between consumers' search attributes such as price, promotion and service, e-satisfaction and trust on their online supermarket purchase experiences. The research findings support the results of earlier studies that search attributes are determinants of consumers' e-satisfaction. In addition, e-satisfaction affects e-trust. Interestingly, e-trust has a negative effect on the willingness to review.

Suggested Citation

  • Moriuchi, Emi & Takahashi, Ikuo, 2018. "An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences," Journal of Business Research, Elsevier, vol. 82(C), pages 381-390.
    • Handle: RePEc:eee:jbrese:v:82:y:2018:i:c:p:381-390
    DOI: 10.1016/j.jbusres.2017.07.024
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    References listed on IDEAS

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    1. Wanyue Wei & Zheng He & Lez Rayman-Bacchus & GuangMing Xiang, 2019. "Do Industrial Clusters Still Matter to Trust-Building in the Internet Era? A Network Embeddedness Perspective," SAGE Open, , vol. 9(3), pages 21582440198, August.
    2. Runan Yang & Katsuhito Fuyuki & Keeni Minakshi, 2022. "How Does Information Influence Consumers’ Purchase Decisions for Environmentally Friendly Farming Produce? Evidence from China and Japan Based on Choice Experiment," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
    3. Lu, Hsiao-Han & Huang, Shi-Fen, 2025. "Assessing the key factors influencing 4G users' intentions to upgrade to 5G networks," Technology in Society, Elsevier, vol. 81(C).
    4. Yang Runan & Takashino Nina & Fuyuki Katsuhito, 2022. "Japanese Consumers’ Willingness to Pay for Environmentally Friendly Farming Produce Based on Consumer Trustfulness," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 20(1), pages 1-14, May.

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