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Framing the value and valuing the frame? Algorithms for child safety seat use

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  • Krishen, Anjala S.
  • Agarwal, Shaurya
  • Kachroo, Pushkin
  • Raschke, Robyn L.

Abstract

This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of “gives” and “gets” to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing.

Suggested Citation

  • Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin & Raschke, Robyn L., 2016. "Framing the value and valuing the frame? Algorithms for child safety seat use," Journal of Business Research, Elsevier, vol. 69(4), pages 1503-1509.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:4:p:1503-1509
    DOI: 10.1016/j.jbusres.2015.10.132
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    References listed on IDEAS

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    Cited by:

    1. Wu, Kaiyang & Raab, Carola & Chang, Wen & Krishen, Anjala, 2016. "Understanding Chinese tourists' food consumption in the United States," Journal of Business Research, Elsevier, vol. 69(10), pages 4706-4713.
    2. Anjala S. Krishen & Maria Petrescu, 2018. "Analytics from our scholarly closets: the connections between data, information, and knowledge," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(1), pages 1-5, March.
    3. Berezan, Orie & Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin, 2020. "Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook," Journal of Business Research, Elsevier, vol. 115(C), pages 258-265.

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