Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
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DOI: 10.1016/j.jbusres.2016.03.073
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Cited by:
- Sorensen, Anne, 2021. "Facilitating value: How organizations deploy resources in social media-based brand communities," Journal of Business Research, Elsevier, vol. 136(C), pages 678-694.
- Hurtado, Saúl Rick Fernández & Triana, Diego Castillo & Martínez, Luz Ángela Martínez, 2018. "Clúster virtual: nueva alternativa a la competitividad eficaz en las empresas," Revista Tendencias, Universidad de Narino, vol. 19(1), pages 164-186, January.
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Keywords
Resource based theory (RBT); Marketing resources; Service; Co-creation; Service management; Service blueprinting; Benchmarking; Customer value;All these keywords.
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