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An investigation of the black-box supplier integration in new product development


  • Zhao, Yushan
  • Cavusgil, Erin
  • Cavusgil, S. Tamer


This research examines black-box supplier integration in new product development (NPD). A model and several hypotheses are proposed to study the relationship between product task characteristics (importance and complexity), supplier integration, and product performance. Data from 136 U.S. high-tech firms were used to test the hypotheses. Results suggest that assessing the importance and complexity of NPD tasks is critical to the implementation of supplier integration innovation strategy. Firms are likely to perform NPD tasks that are related to firms' core competencies in-house. They tend to externalize complex tasks to suppliers in order to utilize suppliers' resources and to increase NPD speed. The black-box supplier integration influences the speed to market. However, it is more effective on speed to market when technology uncertainty is low than when technology uncertainty is high.

Suggested Citation

  • Zhao, Yushan & Cavusgil, Erin & Cavusgil, S. Tamer, 2014. "An investigation of the black-box supplier integration in new product development," Journal of Business Research, Elsevier, vol. 67(6), pages 1058-1064.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:6:p:1058-1064
    DOI: 10.1016/j.jbusres.2013.06.006

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    References listed on IDEAS

    1. Vasconcelos, Flávio C. & Ramirez, Rafael, 2011. "Complexity in business environments," Journal of Business Research, Elsevier, vol. 64(3), pages 236-241, March.
    2. Veugelers, Reinhilde & Cassiman, Bruno, 1999. "Make and buy in innovation strategies: evidence from Belgian manufacturing firms," Research Policy, Elsevier, vol. 28(1), pages 63-80, January.
    3. Kim B. Clark, 1989. "Project Scope and Project Performance: The Effect of Parts Strategy and Supplier Involvement on Product Development," Management Science, INFORMS, vol. 35(10), pages 1247-1263, October.
    4. Lisboa, Ana & Skarmeas, Dionysis & Lages, Carmen, 2011. "Innovative capabilities: Their drivers and effects on current and future performance," Journal of Business Research, Elsevier, vol. 64(11), pages 1157-1161.
    5. Parkinson, S. T., 1985. "Factors influencing buyer-seller relationships in the market for high-technology products," Journal of Business Research, Elsevier, vol. 13(1), pages 49-60, February.
    6. Ragatz, Gary L. & Handfield, Robert B. & Petersen, Kenneth J., 2002. "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Elsevier, vol. 55(5), pages 389-400, May.
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    Cited by:

    1. Wu, Liang & Liu, Heng & Zhang, Jianqi, 2017. "Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence," Journal of Business Research, Elsevier, vol. 70(C), pages 127-135.
    2. Hidemichi Fujii & Kazuma Edamura & Koichi Sumikura & Yoko Furusawa & Naomi Fukuzawa & Shunsuke Managi, 2015. "How enterprise strategies are related to innovation and productivity change: an empirical study of Japanese manufacturing firms," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 24(3), pages 248-262, April.
    3. Parker, Hamieda, 2016. "Team effectiveness and open discussion of conflict in collaborative new product development: A cross-national study," Journal of Business Research, Elsevier, vol. 69(11), pages 4757-4762.
    4. Ying Zhang & Lihua Wang & Jie Gao, 2017. "Supplier collaboration and speed-to-market of new products: the mediating and moderating effects," Journal of Intelligent Manufacturing, Springer, vol. 28(3), pages 805-818, March.
    5. Parker, Hamieda & Brey, Zameer, 2015. "Collaboration costs and new product development performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1653-1656.


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