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Validating agent-based marketing models through conjoint analysis

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  • Garcia, Rosanna
  • Rummel, Paul
  • Hauser, John

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  • Garcia, Rosanna & Rummel, Paul & Hauser, John, 2007. "Validating agent-based marketing models through conjoint analysis," Journal of Business Research, Elsevier, vol. 60(8), pages 848-857, August.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:848-857
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    1. R. W. Conway, 1963. "Some Tactical Problems in Digital Simulation," Management Science, INFORMS, vol. 10(1), pages 47-61, October.
    2. Giorgio Fagiolo & Paul Windrum & Alessio Moneta, 2006. "Empirical Validation of Agent Based Models: A Critical Survey," LEM Papers Series 2006/14, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    3. Claudia Werker & Thomas Brenner, 2004. "Empirical Calibration of Simulation Models," Papers on Economics and Evolution 2004-10, Philipps University Marburg, Department of Geography.
    4. Malerba, Franco, et al, 1999. "'History-Friendly' Models of Industry Evolution: The Computer Industry," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 8(1), pages 3-40, March.
    5. Franco Malerba & Luigi Orsenigo, 2002. "Innovation and market structure in the dynamics of the pharmaceutical industry and biotechnology: towards a history-friendly model," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(4), pages 667-703, August.
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    Cited by:

    1. Ngo-Hoang, Dai-Long, 2019. "A research paper of Hossein Sabzian (2019), Theories and Practice of Agent based Modeling: Some practical Implications for Economic Planners, ArXiv, 54p," AgriXiv xutyz, Center for Open Science.
    2. Zhang, Tianyu & Dong, Peiwu & Zeng, Yongchao & Ju, Yanbing, 2022. "Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model," Journal of Business Research, Elsevier, vol. 139(C), pages 90-105.
    3. Mann, S. & Reissig, L. & Ferjani, A. & Ayala, T., 2011. "Worauf kommt es Schweizer Konsumenten von Biowein an?," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 46, March.
    4. Herbert Dawid & Reinhold Decker & Thomas Hermann & Hermann Jahnke & Wilhelm Klat & Rolf König & Christian Stummer, 2017. "Management science in the era of smart consumer products: challenges and research perspectives," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 25(1), pages 203-230, March.
    5. Enrico Cozzoni & Carmine Passavanti & Cristina Ponsiglione & Simonetta Primario & Pierluigi Rippa, 2021. "Interorganizational Collaboration in Innovation Networks: An Agent Based Model for Responsible Research and Innovation in Additive Manufacturing," Sustainability, MDPI, vol. 13(13), pages 1-17, July.
    6. Schubring, Sandra & Lorscheid, Iris & Meyer, Matthias & Ringle, Christian M., 2016. "The PLS agent: Predictive modeling with PLS-SEM and agent-based simulation," Journal of Business Research, Elsevier, vol. 69(10), pages 4604-4612.
    7. Stummer, Christian & Kiesling, Elmar & Günther, Markus & Vetschera, Rudolf, 2015. "Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach," European Journal of Operational Research, Elsevier, vol. 245(1), pages 157-167.
    8. Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
    9. Ronny Baierl, 2018. "Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis," SAGE Open, , vol. 8(2), pages 21582440187, May.
    10. Hossein Sabzian & Mohammad Ali Shafia & Mehdi Ghazanfari & Ali Bonyadi Naeini, 2020. "Modeling the Adoption and Diffusion of Mobile Telecommunications Technologies in Iran: A Computational Approach Based on Agent-Based Modeling and Social Network Theory," Sustainability, MDPI, vol. 12(7), pages 1-36, April.
    11. Hossein Sabzian & Mohammad Ali Shafia & Ali Maleki & Seyeed Mostapha Seyeed Hashemi & Ali Baghaei & Hossein Gharib, 2019. "Theories and Practice of Agent based Modeling: Some practical Implications for Economic Planners," Papers 1901.08932, arXiv.org.
    12. Steven D’Alessandro & Lester Johnson & David Gray & Leanne Carter, 2015. "Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks," Marketing Letters, Springer, vol. 26(4), pages 489-500, December.
    13. Colasante, Annarita, 2016. "Evolution of Cooperation in Public Good Game," MPRA Paper 72577, University Library of Munich, Germany.
    14. Shim Jaehu & Bliemel Martin, 2018. "Ignition of New Product Diffusion in Entrepreneurship: An Agent-Based Approach," Entrepreneurship Research Journal, De Gruyter, vol. 8(2), pages 1-17, March.
    15. Rand, William & Rust, Roland T., 2011. "Agent-based modeling in marketing: Guidelines for rigor," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 181-193.
    16. Colasante, Annarita, 2017. "Selection of the distributional rule as an alternative tool to foster cooperation in a Public Good Game," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 468(C), pages 482-492.

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